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Quyen Nguyen

@quyennguyen2

Senior Consultant at Customer Thrive advising technology companies on GTM strategy and building AI-enabled research workflows that cut analysis cycles.

United States

Message

At Customer Thrive, I advise growth-stage technology and services companies on revenue acceleration, integrated marketing, and GTM strategy. I build AI-enabled research and analytical workflows that bring together Sales, Marketing, and Customer Success inputs, reducing research and analysis cycles from six months to two while keeping human judgment central.

At Equus Software, I built the company’s first centralized global marketing organization and integrated demand engine, driving +2.4X YoY qualified pipeline growth. Earlier, at Lumen Technologies, enterprise ABM and integrated marketing influenced $23M+ in new revenue and delivered 132% YoY growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Consultant

Current

Customer Thrive, LLC

Jan 2026 - Present (9 months)

Advises growth-stage technology and services companies on revenue acceleration, integrated marketing, GTM strategy, customer insight, and commercial performance.

Revenue Acceleration Integrated Marketing GTM Strategy Customer Insights AI Driven Analysis SEO GEO AEO

Vice President, Marketing - Global Head of Marketing

Equus Software

Aug 2024 - Nov 2025 (1 year 3 months)

Built the company's first centralized strategic marketing function, driving +2.4X YoY qualified pipeline growth through an integrated demand engine. Owned marketing P&L and delivered $340K+ in savings through resource optimization.

Demand Generation Integrated Campaigns ABM Lifecycle Marketing Pipeline Growth Attribution Forecasting Budgeting P&L management Advertising Optimization ICP Segmentation AI Powered Growth

Director, Marketing Strategy - Solutions & Product Marketing

Lumen Technologies

Jan 2021 - Dec 2024 (3 years 11 months)

Led enterprise marketing strategy and integrated GTM initiatives, influencing $23M+ in new revenue and delivering 132% YoY growth through enterprise ABM and integrated marketing.

Enterprise ABM Integrated Marketing Segmentation Buyer Journeys Lifecycle Marketing Positioning Messaging Field Programs Pipelines ROI CAC LTV ROAS Analytics Experimentation

Senior Consultant & Director of Marketing

Q Insights, LLC

Jan 2015 - Dec 2021 (6 years 11 months)

Led marketing, customer insight, competitive intelligence, positioning, brand, and growth engagements for organizations including SC Johnson, Target, ExxonMobil, and Lyft.

Customer Research Behavioral Science Data Analysis Marketing Strategy Segmentation Psychographics Customer Journey Qualitative Research Quantitative Research Behavioral Economics Gamification

Senior Manager, Market Research

Capital One Bank

Jan 2017 - Dec 2018 (1 year 11 months)

Led an 11-person customer-insights team, embedding consumer understanding into strategy and decision-making across marketing, product, lending, and market expansion. Transformed the insights function into a strategic thought partner, improving cross-functional collaboration 211% and decision-making effectiveness 247%.

Customer Insights Qualitative Research Quantitative Research Behavioral Research Learning Agenda Budget Management Strategic Partnerships

Senior Global Market Research Advisor (Director Equivalent)

ExxonMobil Fuels & Lubricants

Jan 2001 - Dec 2015 (14 years 11 months)

Progressed through roles spanning Sales, Pricing Strategy, Global Partnerships, and Market Research before leading global market research and brand strategy initiatives. Directed a $5M multi-country behavioral study and managed a $27M global research portfolio, doubling research ROI.