Chris Mekarzel
@chrismekarzel
Director of strategic analytics driving growth, GTM, and revenue insights with 25+ years' experience.
United StatesWhat I'm looking for
I’m a diagnostic commercial strategist operating in an embedded advisory capacity, with 25+ years across the full business system—Product and Innovation, Global Sales, Cross-Channel, Strategic Marketing, GTM and Operations. I work directly with Presidents and leadership teams through turnarounds, transformations, and growth.
I co-created $100M+ in revenue by finding hidden growth levers and synthesizing insights into actions that move organizations. My pattern recognition spans revenue models (Subscription, Licensing, Distribution, Trading, Manufacturing) and technology arcs from semiconductors to digital media, including UCaaS/CCaaS and AI.
In GTM and revenue architecture, I’ve delivered outcomes like 20% of new B2C acquisitions, a mobile launch hitting 500K subscribers in month one and $30M run rate within 12 months (with churn cut in half), and elections-cycle cross-sell targeting that reached 3x revenue targets. I’ve also built channel analytics from near-zero infrastructure—delivering a 40-point pipeline lift to 70% of qualified lead flow across acquired companies.
My diagnostic work strengthens decision-making: 10+ revenue-enhancement evaluations drove $10M year-one impact and $25M+ year two, and I’ve resolved forecast variance up to 60% off target by building post-mortem processes that changed forecasting behavior company-wide. I also built analytics foundations from scratch (including a sports analytics foundation and a partner classification layer) and scaled sales organizations, from inception to $14M growing to $50M+ (~60% of company revenue).
Experience
Work history, roles, and key accomplishments
Product Management Strategic Analytics
Jan 2010 - Oct 2025 (15 years 9 months)
Applied analytics to identify revenue-growth opportunities including consumer market entry disruption and mobile launch revenue acceleration. Evaluated segmentation, churn sensitivity, and line profitability to guide portfolio and roadmap decisions.
Director Strategic Analytics & Growth
Jan 2010 - Oct 2025 (15 years 9 months)
Provided cross-functional commercial analytics and strategy support to senior leadership through growth, reorganization, and forecasting cycles. Built channel and diagnostic models to improve pipeline, partner performance, and revenue outcomes.
Developed business intelligence and analytics capabilities, including dashboards and a Snowflake transformation layer to classify partner performance. Standardized channel analytics and matrix-based frameworks across acquired companies.
Director Sales & Revenue Insights
Jan 2010 - Oct 2025 (15 years 9 months)
Built revenue and sales-operations insights to resolve forecast variance using deal-level diagnostics and heuristic sanity checks. Developed bottom-up channel financial planning with forecasting, scenario modeling, and sensitivity analysis.
Conducted cross-functional analytics for sales, marketing, and finance across digital media and sports business development. Built sports analytics and licensing contract scenario models used for executive contract decisions.
Served in a wealth management advisor role while pursuing financial markets and advisory credentials, including RIA registration and securities and insurance certifications.
VP Global Sales & Strategy
ARCO, Inc.
Jan 1996 - Jan 2006 (10 years)
Built and led a global OEM enterprise sales organization, scaling revenue from $14M to $50M+ over five years. Developed sales leadership and strategy that helped grow the OEM customer position.
Commercial Advisory & Change Management
Nictrix Corporation
Sep 1988 - Dec 1995 (7 years 3 months)
Provided commercial advisory and change management support in early-career roles. Contributed to restructuring efforts that delivered improved company revenue performance.
Product
Nictrix Corporation
Sep 1988 - Dec 1995 (7 years 3 months)
Worked in product responsibilities as part of early-career roles at Nictrix Corporation. Contributed to company revenue growth during restructuring initiatives.
Commodity Management
Nictrix Corporation
Sep 1988 - Dec 1995 (7 years 3 months)
Handled commodity management responsibilities and supported revenue growth initiatives during early-career roles. Contributed to restructuring work that improved year-one revenue impact.
International Sales
Nictrix Corporation
Sep 1988 - Dec 1995 (7 years 3 months)
Supported international sales activities as part of early-career product, commodity management, and sales roles. Contributed to company revenue growth through restructuring initiatives.
Education
Degrees, certifications, and relevant coursework
Rutgers University
Master of Business Administration, Marketing, International Business
Activities and societies: Top 20 nationally (Newsweek) noted in the resume.
Self-financed MBA focused on Marketing and International Business at Rutgers University.
Ramapo College of New Jersey
Bachelor of Science, Economics
Activities and societies: Honors Graduation Ceremony Speaker; #1 Northeast (US News) noted in the resume.
Bachelor of Science in Economics from Ramapo College of New Jersey, completed in three years with honors.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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