Open to opportunities

Shalane Moodley

@shalanemoodley

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Senior copywriter and content strategist with 10+ years crafting SEO-driven digital content.

South Africa

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What I'm looking for

I seek a content role that values strategic, SEO-driven storytelling, collaborative remote teams, growth opportunities, and measurable audience/conversion impact.

I am a senior copywriter, editor and content strategist with over a decade of experience producing high-performing digital content across education, pharma, automotive, FMCG, media and government sectors.

I specialise in SEO-driven blog writing, web and landing page copy, brand storytelling and press material, and have worked with international clients and remote teams to translate complex ideas into clear, engaging content that drives traffic and conversions.

My background includes team leadership, stakeholder management and editorial quality control; I have led teams of 6–7 copywriters, produced campaign messaging for paid channels and supported consistent publishing across content channels.

I hold HubSpot certifications in Content Marketing and Inbound Marketing, and I seek roles where I can apply strategic content planning, SEO research and strong editorial craft to grow audience engagement and measurable results.

Experience

Work history, roles, and key accomplishments

Current

Communications Expert

Current

Alison Online Learning

Apr 2025 - Present (11 months)

Write and edit SEO-driven blogs, web copy, press releases, and social content aligned with Alison’s brand voice, driving clarity, engagement, and conversions for a global learner audience.

seo writing Content Strategy Editing

Copywriter

Bolton Technical

Jan 2022 - Jan 2023 (1 year)

Produced SEO-focused blog content and product/website copy to improve search visibility and support online sales for technical and consumer audiences.

SEO & Content Copy Editing Keyword Research CMS

Content Writer

Yiya Kude

Aug 2021 - Jan 2022 (5 months)

Created SEO content for websites and blogs within a software development environment, translating technical product concepts into clear user-focused copy.

seo writing Technical Writing Content Content Translation CMS

Ghostwriter

The Urban Writers

Jan 2021 - Jan 2022 (1 year)

Produced long-form book manuscripts for Amazon publishing clients, delivering well-researched content that met detailed briefs and tight deadlines.

Research Manuscript Development Editing

English Language Tutor

Pearson

Dec 2020 - Jul 2021 (7 months)

Edited academic material and coached students on essay structure and argument development, delivering targeted feedback to improve writing and research skills.

Academic Editing Tutoring Feedback Research Skills

Editor / Senior Copywriter

Genesis Media Group

Sep 2016 - Dec 2018 (2 years 3 months)

Edited pharmaceutical articles, produced digital content and PR material for UK and South African brands, and led a team of 6–7 copywriters to ensure editorial quality across projects.

Editing Copywriting Pharmaceutical Writing Team Leadership Social Media Content

Freelance Copywriter

Infinity Durban Content

Sep 2016 - Dec 2018 (2 years 3 months)

Produced website, branding, and marketing content for multiple clients and managed digital content strategies, including automotive copy for major vehicle brands.

Branding Marketing: Content Automotive Writing Content Strategy Client Management

Client Relations

Azura Media

Apr 2016 - Jun 2016 (2 months)

Managed customer queries via live chat and voice support and assisted with retention campaigns and loyalty programme communication.

Customer Support Live Chat Voice support Customer Retention Client Communication

Proofreader / Digital Copywriter

Newsclip Media Monitoring

Jul 2012 - Mar 2016 (3 years 8 months)

Converted broadcasts into accurate written summaries and monitored media coverage for major brands while maintaining grammar and context under strict daily deadlines.

Proofreading Transcription Media Monitoring Quality Control

Social Media & Content Writer

Laguro.com

Jan 2014 - Dec 2014 (11 months)

Developed and managed the social media content calendar, wrote blog articles and landing page copy to improve visibility and conversions, and supported digital customer engagement.

Social Media Customer Engagement SEO

Journalist

North Coast Rising Sun

Apr 2011 - Jun 2012 (1 year 2 months)

Reported and wrote news and feature articles for local publications and assisted with editing and proofreading for publication.

News Reporting Feature Writing Editing Proofreading Interviewing Deadline Reporting

Journalist

Tabloid Media

Jan 2011 - Mar 2011 (2 months)

Produced human-interest and crime stories for print publication under newsroom deadlines, delivering timely copy for print.

Feature Writing Newsroom Workflow Interviewing

Intern Journalist

Independent Newspapers

Oct 2006 - Feb 2007 (4 months)

Assisted senior journalists with research and article preparation and wrote human-interest pieces for publication during a newsroom internship.

Research Journal Preparation Reporting Writing Newsroom Assistance

Education

Degrees, certifications, and relevant coursework

University of KwaZulu-Natal

Bachelor of Arts, English; Media Studies

Completed a Bachelor of Arts with a focus on English and Media Studies.

University of South Africa

Bachelor of Arts (studies), English; Media Studies

Completed undergraduate BA studies focusing on English and Media Studies through UNISA.

University of South Africa

Bachelor of Arts (Honours) - incomplete, Mass Communication; Media Management; Communication Research; International Communication

Undertook postgraduate BA (Honours) coursework in Mass Communication Theory, Media Management, Communication Research, and International Communication (incomplete).