Open to opportunities

Amatullah Abrahams

@amatullahabrahams

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Media and communications professional specializing in email marketing, SEO content, and social media strategy.

South Africa

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What I'm looking for

I’m looking for a media/digital role where I can execute email campaigns, write and optimize SEO content, and grow social media performance. I want a team that values research-backed copy, creative tools, and continuous learning.

I’m a media and communications professional with a solid background in advertising, copywriting, and digital marketing. I’ve built practical experience across email marketing, SEO-driven content creation, and social media strategy, strengthening my ability to turn research into clear, high-performing content.

I’m also academically accomplished and currently completing an Honours degree in Media Studies, with recognition for copywriting, research, and documentary work. Through roles like “CONTENT/EMAIL MARKETER” and “COPYWRITER & EDITOR,” I’ve developed strong copywriting, SEO and keyword research, CMS-based content skills, and hands-on execution using tools like Canva, Mailchimp, and design platforms.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Hawaa.za

Jan 2021 - Present (5 years 4 months)

Founded and managed an online modest wear brand, handling marketing and content creation to grow the business.

Brand Building Social Media Strategy Content Creation Canva Design Email Marketing

Content/Email Marketer

Uncover The World Travel

Jan 2024 - Jul 2025 (1 year 6 months)

Developed and executed email campaigns that improved customer retention rates. Optimized website content to increase conversion rates and created/published blog content alongside social media research and content design.

Email Marketing Email Campaigns Conversion Rate Optimization Social Media Design Social Media Research Canva SEO

Marketing Intern

Uncover The World Travel

Nov 2021 - Nov 2023 (2 years)

Gained expertise in SEO and created blog content while building practical experience through CMS training. Curated and designed social media content to support marketing efforts.

SEO CMS Social Media Content Digital Marketing Copywriting Content Curation

Education

Degrees, certifications, and relevant coursework

Nelson Mandela University

Bachelor of Arts, Media, Communications and Culture

Activities and societies: Outstanding Copywriting Skills and Overall Academic Achievement Award.

Completed a Bachelor of Arts in Media, Communications and Culture at Nelson Mandela University, with outstanding copywriting skills and overall academic achievement recognition.