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Truphenah Liyala

@truphenahliyala

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Strategic digital marketing specialist driving measurable business growth.

Malaysia

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values creativity and data-driven strategies, offering opportunities for growth and innovation.

As the Founder and CEO of Perfect Digital Marketing Solutions, I have successfully blended creative innovation with data-backed marketing strategies to help businesses thrive in the digital space. My journey in digital marketing has been defined by a commitment to excellence, where I have led my agency from the ground up, focusing on SEO, PPC, social media marketing, and content strategy.

With a strong foundation in digital analytics and reporting, I create measurable results that empower businesses to grow online. My leadership style is characterized by clarity and compassion, ensuring that my team operates with purpose and professionalism. I am passionate about crafting full-funnel marketing strategies that not only enhance brand visibility but also drive sustainable growth for my clients.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Perfect Digital Marketing Solutions

Jan 2025 - Present (8 months)

Led and scaled a full-service digital marketing agency, blending creative innovation with data-backed strategies to help businesses thrive. Built the agency into a fast-growing entity through intentional branding, solid operations, and unmatched client service.

SEO PPC Social Media Marketing Content Strategy Web Development Client Management Team Leadership Business Development Digital Analytics Strategic Planning

Digital Marketing Executive

Adele Dejak

Aug 2024 - Dec 2024 (4 months)

Developed and executed digital marketing strategies to drive brand visibility, online sales, and customer engagement across various platforms. Managed and optimized the Shopify website, including product listings, SEO, and user experience enhancements.

Digital Marketing Strategy Content Creation Social Media Management Google Analytics Paid Advertising Email Marketing Customer Service

Administration and Database Manager

Quantum FM

Jan 2024 - Aug 2024 (7 months)

Managed and optimized the company’s email marketing system, including segmentation, campaign scheduling, and performance tracking. Acted as the primary point of contact for all client inquiries across various platforms, ensuring prompt and professional responses.

Email Marketing Client Communication Staff Training Database Management Invoicing Calendar Management Internal Communications

Digital Marketing & Administration Manager

Perfect Moments Events

Jan 2021 - Dec 2023 (2 years 11 months)

Oversaw daily office administration and managed client consultations, collaborating through all stages of event planning and execution. Designed and executed comprehensive digital marketing campaigns, including SEO, SEM, email marketing, and social media.

Event Planning Marketing Campaigns Content Creation Social Media Management Market Research Brand Identity Customer Service Administrative Support

Digital Marketing Specialist

Amity Equipment Limited

Jan 2020 - Dec 2020 (11 months)

Oversaw the design and development of the company website, coordinating with web developers and designers. Developed and implemented a comprehensive content strategy to support online objectives, including audience engagement and SEO performance.

Website Design Content Strategy SEO SEM Social Media Management Online Research Content Creation Proofreading Digital Marketing

Digital Marketing Specialist

Pay100 - Comp-rite Kenya Limited

Jun 2018 - Dec 2019 (1 year 6 months)

Conducted in-depth analysis of existing sales and marketing strategies to identify areas for improvement and realignment. Designed and implemented digital marketing strategies across various channels, including website management, email campaigns, and social media.

Sales Strategy Marketing Strategy Digital Marketing Competitive Research Client Relationship Management Marketing Campaigns SEO SEM

Microsoft Dynamics Navision and SharePoint System Developer

Coretec Systems and Solutions

Aug 2017 - Apr 2018 (8 months)

Conducted detailed analysis of client systems and business processes to understand operational requirements and determine appropriate technical solutions. Provided hands-on user training and ongoing support to clients, ensuring smooth system integration.

Systems Analysis User Training Software Development Unit Testing Technical Documentation SDLC Team Collaboration

Project Management Intern

Commercial Bank of Africa

Oct 2016 - Jan 2017 (3 months)

Assisted in coordinating multiple enterprise-level projects by gathering information and ensuring efficient communication among stakeholders. Maintained and updated project documentation repositories, ensuring all information was organized and accessible.

Project Coordination Documentation Management Communication Stakeholder Management

Education

Degrees, certifications, and relevant coursework

HELP University

Bachelor of Science, Information Technology

2014 - 2017

Studied Information Technology, gaining a strong foundation in various IT concepts and applications. Completed the program at HELP University in Malaysia.