Emily Ng
@emilyng
Results-driven Digital Marketing Specialist with proven campaign management skills.
MalaysiaWhat I'm looking for
I am a results-driven Digital Marketing Specialist with over three years of experience in multi-channel campaign management, content creation, and data-driven strategy execution. My expertise lies in leveraging social media marketing (SMM), SEO/SEM, and marketing automation to drive engagement and increase daily active users (DAU) by more than 25% across various platforms. I have a strong background in forex and crypto trading education, CRM optimization, and cross-functional team collaboration.
Currently, I serve as a Marketing Specialist and Country Manager at Wiki.Co Ltd, where I orchestrated multi-platform campaigns that resulted in a 30% growth in DAU and a 35% increase in engagement through data-driven content strategies. My role also involves building automated workflows that have significantly reduced response times and enhanced lead conversion rates. Additionally, I have authored over 50 SEO-optimized articles that boosted organic traffic by 15%, showcasing my ability to create impactful content that resonates with target audiences.
Experience
Work history, roles, and key accomplishments
Marketing Specialist & Country Manager
Wiki.Co Ltd
Oct 2021 - Present (4 years 8 months)
Led multi-platform marketing campaigns, achieving significant growth in daily active users and engagement. Developed automated CRM workflows, enhancing lead conversion and reducing response times. Authored SEO-optimized content and hosted networking events to strengthen industry relationships.
Assignment Writer
Self Employed
Jan 2021 - Apr 2024 (3 years 3 months)
Assisted university students with assignments and final year projects, providing guidance and tutoring to enhance their academic performance.
Freelance Digital Marketing Consultant
Self Employed
Jan 2021 - Jan 2023 (2 years)
Provided digital marketing consulting for crypto startups, developing tailored content strategies that generated significant lead revenue. Focused on SEO optimization to improve client website rankings for high-value keywords.
Content Creator
Talkchain
Apr 2021 - Sep 2021 (5 months)
Executed cross-platform marketing campaigns, resulting in consistent follower growth and improved click-through rates. Analyzed performance metrics to refine content strategies and produced weekly reports to align marketing efforts with business objectives.
Education
Degrees, certifications, and relevant coursework
Multimedia University
Bachelor of Business Administration (Hons), Human Resource Management
2015 - 2020
Grade: 3.21
Completed a Bachelor of Business Administration (Hons) in Human Resource Management with a focus on the determinants of graduates' unemployment. Achieved a CGPA of 3.21 and engaged in various projects related to human resources.
Tech stack
Software and tools used professionally
Availability
Location
MalaysiaAuthorized to work in
Social media
Job categories
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