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Truong Le

@truongle

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Marketing and brand leader at NZTE, advising businesses on market entry and go-to-market strategy.

Australia

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At New Zealand Trade & Enterprise, I advise New Zealand businesses expanding into Australian and Asian markets, helping founders refine brand positioning, market-entry plans and commercial readiness. As an independent consultant, I work with wellness, lifestyle and consumer businesses on brand strategy and integrated marketing plans.

At Sea to Summit, I led global brand marketing and built a centralized marketing and creative function. I developed a brand playbook and supported launches of two technical tents and three camp kitchen collections, which achieved a 90% sell-in rate. Earlier, at Adidas Group and Levi Strauss & Co., I worked across regional marketing, product programs and digital business solutions in Asia Pacific.

Experience

Work history, roles, and key accomplishments

Current

Advisor

Current

New Zealand Trade & Enterprise

Oct 2025 - Present (1 year 1 month)

Advising NZ businesses expanding into Australian and Asian markets on brand positioning, go-to-market strategies, and commercial readiness.

Brand Positioning Go To Market Strategy Market Entry consumer behavior Partnership Development

Current

Independent Brand & Marketing Consultant

Current

Self Employed

Feb 2024 - Present (2 years 9 months)

Providing strategic consulting to wellness, lifestyle, and consumer businesses, focusing on brand positioning, storytelling, and integrated marketing plans.

Brand Audits Competitive Analysis Customer Journey Mapping Go To Market Strategy Campaign Planning

Global Director of Marketing

Sea to Summit

Dec 2021 - Dec 2023 (2 years)

Led global brand marketing during a period of growth, overseeing brand strategy, go-to-market planning, digital, content, and creative. Increased brand awareness by 3 points and centralized the global marketing function.

Brand Strategy Go To Market Planning Digital Marketing Content Strategy Creative Direction Team Leadership O2O Retail Strategy SEO SEM Social Media EDM

Senior Product Owner

Adidas Group

Jun 2016 - Aug 2021 (5 years 2 months)

Managed regional go-to-market strategy and execution, collaborating with cross-functional teams. Implemented streamlined processes and digital platforms, including SAP/AFS ERP across multiple countries.

Go To Market Strategy Cross Functional Collaboration Demand Management SAP ERP Product Planning Digital Platforms

Senior Manager

Adidas Group

Jan 2012 - May 2016 (4 years 4 months)

Partnered with global teams to formulate strategies and roadmaps, implementing integrated processes and systems. Delivered solutions on budget and on time, introducing 3D merchandising to reduce timelines and sample costs.

Strategy Roadmapping Process Improvement Systems Implementation 3D Merchandising Demand Management

Senior Product Marketing Manager

Adidas Group

Jan 2005 - Dec 2011 (6 years 11 months)

Headed accessories and equipment business across Asia Pacific, formulating and executing product programs. Consolidated assortment plan generating 14% of total revenue and streamlined development processes.

Product Marketing Assortment Planning Demand Management Cross Functional Collaboration Product Development

Senior Regional Licensing & Product Manager

Levi Strauss & Co.

Jan 2001 - Dec 2004 (3 years 11 months)

Spearheaded business development and marketing for non-apparel categories under Levi's and Dockers brands. Grew licensing revenue from 4% to 12% of total brand revenue within two years.

Licensing Business Development Strategic Planning Product Development Brand Management

Regional Marketing Manager

Levi Strauss & Co.

Jun 1996 - Dec 2000 (4 years 6 months)

Developed and executed regional marketing campaigns and PR initiatives, leading local teams. Drove revenue growth and elevated brand to top 1 or 2 in jeanswear market share across Asia Pacific.

Marketing Campaigns PR Brand Management Team Leadership Digital Presence CSR

Education

Degrees, certifications, and relevant coursework

Curtin University of Technology

Bachelor of Art, Visual Communications and Multimedia Design

1992 - 1995

Bachelor of Art with a major in Visual Communications and Multimedia Design and a minor in Marketing. Awarded The Vice Chancellor's List.

Craigie Senior High School

Certificate of Secondary Education, General

1987 - 1991

Certificate of Secondary Education with subjects including English Literature, French, Mathematics, Chemistry and Physics. Awarded Caltex Best All Rounder.