Open to opportunities

Tram Anh Hoang

@tramanhhoang

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I build data pipelines and dashboards that turn customer behavior into growth.

Poland

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What I'm looking for

I'm looking to bring my analytical toolkit to a dynamic team where I can tackle complex data challenges, turn customer and operational data into actionable insights, and drive tangible business growth.

I built automated social-listening pipelines at Vero ASEAN using GCP, Python, Brandwatch, Meltwater, and NLP models to power brand-reputation dashboards and improve client retention. I also created KOL scoring frameworks and unified data models that increased campaign-planning efficiency by 150%.

At Lazada Group, I connected browsing, logistics, and feedback data through SQL and Python ETL workflows to identify behavioral drivers that lifted customer satisfaction by 10%. My customer-journey analysis and product interventions contributed to a 4x increase in checkout rates and a 15% reduction in cancellations.

I bring experience across e-commerce, consulting, market research, customer experience, and operational analytics. I enjoy translating complex data into practical decisions through BI dashboards, executive reporting, and cross-functional product and business strategy.

Experience

Work history, roles, and key accomplishments

Senior Data & Insights Analyst

Vero ASEAN

Mar 2024 - Feb 2025 (11 months)

Engineered automated social listening data pipelines in GCP and deployed NLP models to feed brand reputation dashboards. Architected a KOL scoring framework and directed quantitative market research, boosting campaign planning efficiency by 150% and new-business pitch win rates to 30%.

Google Cloud Platform Python NLP Sentiment Analysis Power BI DAX Tableau Market Research Competitive Intelligence Data Governance

Data Analyst

Lazada Group

Oct 2023 - Jan 2024 (3 months)

Built end-to-end ETL workflows using SQL and Python in Alibaba MaxCompute, identifying predictive behavioral drivers that lifted customer satisfaction by 10%. Refactored SQL queries to reduce computing overhead and orchestrated monthly executive business reviews.

SQL Python Pandas MaxCompute ETL Dashboarding Stakeholder Management Executive Reporting

Customer Experience Analyst

Lazada Group

Aug 2022 - Oct 2023 (1 year 2 months)

Conducted product analytics and mapped customer journeys, translating UI/UX friction logs into technical requirements that increased checkout rates by 4x and reduced cancellations by 15%. Modeled financial and behavioral data to drive NPS growth and directed market research and A/B analysis.

Product Analytics Customer Journey Mapping SQL Root Cause Analysis A B Testing Market Research

Outsourcing Vendor Performance Supervisor

Lazada Group

Oct 2020 - Aug 2022 (1 year 10 months)

Developed an automated resource forecasting model using Power Query, achieving 85%+ forecast accuracy and controlling BPO budgets. Led process engineering initiatives that increased First Contact Resolution by 5% and cut operational costs by 10%, while managing SLA compliance dashboards.

Power Query M Code CRM Forecasting Process Engineering Root Cause Analysis SLA Management Stakeholder Management Vendor Management

Project Quality Lead

Accenture Operations

Jun 2018 - May 2020 (1 year 11 months)

Managed cross-regional operational workflows across APAC and EMEA, directing a 12-person team to standardize advertising content pipelines and enforce data-driven quality SLAs. Integrated an AI-driven Quality Management system and engineered real-time reporting using Salesforce CRM, achieving a 20% reduction in completion time and 8% decrease in operational costs.

Project Management Quality Management Salesforce Operational Reporting Team Leadership SLA Management Process Optimization