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Phước Thống Lê

@phcthngl

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Enthusiastic analyst with 5 years in Strategy & Operations.

Vietnam

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What I'm looking for

I seek a dynamic role where I can leverage my analytical skills to drive business growth and enhance decision-making processes.

I am an enthusiastic analyst with 5 years of experience in Strategy & Operations and Business Intelligence. My focus is on fulfilling stakeholders' business expectations and optimizing processes. I thrive on growth hacking and maintaining a customer-centric mindset, aiming to be a trusted adviser who adds value to company improvement processes.

Throughout my career, I have excelled in assisting decision-making to maximize potential profits. My experience includes extensive quantitative and qualitative analysis, data modeling, and developing automated reporting systems. I have successfully collaborated with key stakeholders to measure program impacts and provide actionable insights that enhance seller experiences and drive growth.

Experience

Work history, roles, and key accomplishments

Marketing Solutions Growth & Insight Sr. Associate

Shopee Vietnam

Dec 2023 - Dec 2024 (1 year)

Performed extensive quantitative analysis and qualitative information to conduct useful insights for driving seller growth via E-commerce Marketing Solutions products. Formulated data models to develop target setting, KPI tracking, and projections for ongoing seller programs.

Data Modeling KPI Tracking Google Sheets Looker Program Management Data Management Quantitative Analysis

Ad-Tech Lead

Baemin (Woowa Brothers Vietnam)

Feb 2023 - Dec 2023 (10 months)

Managed the AdTech business, overseeing target setting, product development, vendor engagement, pricing modeling, sales support, and operations optimization. Built a commercial data pipeline from scratch to monitor daily operations and cascade insights to stakeholders.

AdTech Product Development Vendor Management Pricing Models Sales Support Optimization Data Pipelines Stakeholder Management

Sr. Product Analyst

Baemin (WBS Vietnam)

May 2021 - Dec 2023 (2 years 7 months)

Performed ETL and modeled raw data, then developed automated reporting and dashboards for BUs and partners to track and suggest actions. Collaborated cross-functionally with senior stakeholders and the Marketing & Engineering team to optimize query efficiency and arrange suitable data marts.

ETL Data Modeling Dashboards Looker Power BI Query Optimization Data Marts

Product Operations Analyst

Momo E-Wallet (M-Service)

Jan 2021 - May 2021 (4 months)

Contributed to product operations analysis within the e-wallet sector. Focused on enhancing product efficiency and user experience.

Product Operations Data Analysis Process Optimization User Experience

Market Intelligence Consultant

SCG International Vietnam

Apr 2018 - Dec 2020 (2 years 8 months)

Provided market intelligence consulting services for a trading subsidiary of Siam Cement Group. Conducted market research and analysis to support business strategies.

Market Intelligence Consulting Market Research Business Strategy Data Analysis

Education

Degrees, certifications, and relevant coursework

University of Science

Bachelor's Degree, Environmental Engineering Technology

Completed a Bachelor's Degree in Environmental Engineering Technology. Focused on the principles and applications of environmental science and engineering.