Open to opportunities

Leopold Abai

@leopoldabai

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Analytics leader building CRM and product analytics teams that turn data into confident business decisions.

Poland

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What I'm looking for

I’m looking to lead analytics teams that connect directly to business decisions—building durable systems, experimentation capability, and data products—while creating an environment where analysts are motivated, well-supported, and highly effective.

I’m an analytics leader who builds analytics functions—teams, processes, and systems—that turn data into decisions. After 4 years in customer-facing roles, I moved fully into analytics and have spent the last 8 years delivering end-to-end work across Wholesale Trade, eCommerce, Media, and SaaS.

At Welltech, I built the CRM Analytics function from scratch and led it as an operating system: hiring, onboarding, development plans, and an Analytics Playbook with Agile-Scrum cadence and code governance. I’ve owned forecasting, experimentation infrastructure, and migrations that moved ~200 annual experiments onto a centralized platform while enabling better segmentation and reducing analyst bottlenecks.

My psychology background shapes how I lead—I focus on what motivates people, not only what they deliver—so analysts can do their best work. I’ve also pioneered analytics modernization, including a Data Mesh pilot via OpenMetadata, and I bring structured prioritization (e.g., RICE) and hands-on technical delivery from SQL and DBT through dashboards and A/B testing.

Experience

Work history, roles, and key accomplishments

Current

CRM Analytics Lead

Current

Welltech

Oct 2025 - Present (8 months)

Built and led the CRM Analytics function from scratch (2 analysts supporting a 10-person CRM org across 3 mobile subscription products), supporting ~$15M in annual CRM-attributed revenue. Migrated ~200 experiments from Redshift/Tableau to DBT/Eppo, improved experiment segmentation, and adopted data mesh via OpenMetadata as a pilot domain.

CRM Analytics DBT SQL Redshift Tableau OpenMetadata Forecasting

Senior CRM Analyst

Welltech

Jul 2024 - Sep 2025 (1 year 2 months)

Identified and corrected a critical flaw in linear purchase prediction, redesigning pricing tiers across 3 products with a projected ~$400K/year revenue uplift. Owned CRM analytics for welcome offer and retention, including reducing the retention holdout from 10% to 5% for ~$80K incremental annual revenue and building A/B test automation saving ~50 analyst-days/year.

CRM Analytics Pricing Analytics LTV Modeling Testing Automation Tableau SQL Experimentation Data Pipelines Retention Analysis KPI Design

Senior Product Analyst

Hostinger

Nov 2023 - May 2024 (6 months)

Owned end-to-end analytics as the sole analyst on a 15-person team building the AI Website Builder, tracking key user flows and drop-off points. Synthesized Hotjar feedback into prioritized recommendations, designed/analyzed ~10 A/B tests, built event tracking in Amplitude, and developed DBT data models for reliable self-serve reporting.

Product Analytics Amplitude A B Testing Hotjar DBT Event Tracking SQL Data Modeling

Senior Product Analyst

Fandom.com

Jan 2023 - Nov 2023 (10 months)

Built a standardized A/B test analysis template that increased experimentation throughput for high-volume UX decision-making. Led profitability and financial modeling for an AI-generated quiz initiative, driving the go/no-go decision to deprioritize after early signal showed weak unit economics, and executed ~30 end-to-end experiments across the product org.

Experimentation A B Testing Profitability Analysis Financial Modeling SQL Amplitude Analytics Reporting Instrumentation

Senior Data Analyst

Allegro.pl

Apr 2022 - Dec 2022 (8 months)

Built and owned LTV models for Commercial Excellence, quantifying revenue impact of ~50 business initiatives per year to inform leadership prioritization. Maintained ~100 Google BigQuery tables across 5 datasets, and contributed to hiring by screening ~20 candidates.

LTV Modeling Google BigQuery Data Modeling SQL Commercial Analytics Revenue Forecasting Analytics Reporting Stakeholder Management

Junior Data Analyst

Allegro

Jul 2019 - Mar 2022 (2 years 8 months)

Developed a logistic regression model to predict offer-sale probability and translated insights into actionable recommendations for category teams. Built ETL pipelines in Apache Airflow and created self-service analytical tools that reduced ad-hoc reporting load on the analytics team.