Phuong Nguyen

I’m a results-driven Senior Business Data Analyst with 4+ years in dedicated analysis roles and 8 years applying data insights to business decisions across BPO, FMCG, and Retail. I specialize in sales performance analytics, self-service dashboarding, KPI reporting, and executive presentations—delivering actionable insights for senior leadership across APJ markets.

At TDCX Thailand (Meta project), I architected end-to-end Tableau dashboards tracking revenue, productivity, and sales KPIs across APJ markets, enabling self-service reporting and monthly performance reviews for go-to-market teams. I automated a Book of Business health scoring framework using regression analysis and weighted KPI modeling—reducing analysis time by 3x and improving agent outreach efficiency by 30%—and I built an integrated agent scorecard system to support faster, more objective talent appraisal decisions. I also delivered training sessions to 30+ non-technical users and served as a point of contact, mentoring junior analysts across Bangkok and Singapore.

Earlier, as a Sales Quality Analyst in Customer Experience, I analyzed multi-channel sales interaction data to identify quality gaps and compliance risks, synthesizing CSAT feedback, quality audits, and operational data to refine quality control frameworks. At Ajinomoto Vietnam, I implemented nationwide Voice of Customer (VOC) data collection, increasing annual VOC volume by 300%, and transformed customer service inquiries into structured datasets with data quality standards that informed product strategy. I’m open to remote and relocation, and I bring a strong focus on data accuracy, governance, and practical adoption.