I seek roles merging community development and digital marketing where I can shape policy-informed placemaking, lead multi-channel campaigns, and collaborate cross-functionally to deliver measurable impact.
TLLooking for a job
Torr Leonard
@torrleonard
Community-focused marketing strategist blending policy, placemaking, and digital expertise.
United StatesWhat I'm looking for
I am a community-focused marketing strategist with experience guiding city placemaking and higher-education marketing initiatives. I combine policy research on housing, mobility, and economic development with hands-on digital campaign execution—managing paid media, content, CRM-driven outreach, and social strategy to drive measurable outcomes.
My work has included advising municipal clients on housing policy and managing multi-channel paid budgets and acquisition programs that delivered app installs and lead generation. I collaborate closely with creative, web, and business teams to align marketing strategies with organizational goals and community impact.
Experience
Work history, roles, and key accomplishments
CB
Current
Experience Consultant
Civic Brand
Feb 2025 - Present (9 months)
Provide research-driven strategy at the intersection of housing, mobility, and placemaking to support city branding and economic development; identified policy and zoning interventions for Bloomington, IN and adaptive-reuse housing opportunities for Orange, CA, and evaluated fare-free circulator impacts in Hochatown, OK.
UL
Account Manager
Unincorporated, LLC
Sep 2021 - Feb 2025 (3 years 5 months)
Led digital marketing and client engagement for higher-education accounts, executing paid media, content, email, SEO, and social strategies that supported clients including USC Keck, USC Ostrow, USC Thornton, and FSU College of Fine Arts.
AF
Social Strategist
Answer Financial
Aug 2015 - Feb 2020 (4 years 6 months)
Managed a $10k/month digital ad budget across acquisition and B2B channels, driving 171k app installs and running policy-sales and partner-lead campaigns via LinkedIn, social/display networks, and recruitment channels.
Education
Degrees, certifications, and relevant coursework
NCNorth Lake College
Associate of Applied Science
2005 -
Completed an Associate of Applied Science (AAS) program at North Lake College beginning in 2005.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
United StatesAuthorized to work in
Salary expectations
60k-80k USD
Social media
Job categories
Marketing StrategistCommunity Development ManagerCity Branding ConsultantDigital Marketing ManagerSocial Media StrategistAccount ManagerGrowth Marketing SpecialistPublic Policy AdvisorDigital Marketing StrategistSenior Marketing StrategistOnline Marketing StrategistBrand StrategistStrategistMarketing Strategy
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