Open to opportunities

Matthew Doty

@matthewdoty

Message

Marketing director and growth leader driving full-funnel performance and brand storytelling for luxury and DTC brands.

United States

Message

What I'm looking for

I’m seeking a remote full-time role combining performance marketing and brand strategy, where I can lead teams, drive measurable growth, and maintain creative integrity.

I am a marketing leader with over a decade of experience scaling luxury, DTC, B2B, SaaS, and nonprofit brands through full-funnel strategy, segmented media buying, and creative optimization. I routinely drive 3–7x ROAS, built and scaled a social division by 1,100% at a Rolex partner agency, managed 150+ paid campaigns per month, and co-authored global social media guidelines for a major luxury brand.

I founded and lead a national consultancy that built CRM, paid social, and email systems for SMBs and premium retailers, delivered consistent 4–6x ROI on advisory campaigns, and launched a nonprofit recognized by the Clinton Foundation. I balance data-driven performance (GA4, attribution, CRO) with creative direction and mentorship, and I seek remote full-time roles that value measurable growth and brand integrity.

Experience

Work history, roles, and key accomplishments

Current

Founder & Managing Partner

Current

Isla Vista Marketing

Jan 2016 - Present (9 years 9 months)

Built a national consultancy from a dorm-room agency, delivering 4–6x ROI for clients via CRM-driven paid social, email marketing, and conversion optimization across Meta, Google, and marketplaces.

CRM Paid Social Email Marketing Google Ads Landing Page Optimization A B Testing Klaviyo

Director of Social Media

Amptive

Nov 2019 - Apr 2025 (5 years 5 months)

Scaled Amptive’s social division by 1,100%, managing 150+ paid campaigns/month and $300k+/month ad spend while delivering 3–7x ROAS through segmentation, A/B testing, and attribution modeling.

Meta Ads Google Ads Segmentation A B Testing Campaign Management

Founder & Executive Director

The Izzy Initiative

Jan 2016 - Jan 2020 (4 years)

Founded and led a 501(c)(3) focused on animal welfare and conservation, running 200+ person events, digital fundraising, and awareness campaigns; recognized by the Clinton Foundation.