Tom Good

Directed a team of 6 UX generalists to build agency-wide UX capability, led Sitecore and e-commerce transformations delivering +36k applications, 70% engagement and 11% conversion, and launched S&P Global’s SPICE Index Builder product vision.

Defined future digital experience and design system for Bentley Motors and delivered CX frameworks and continuous optimisation programs for ViiV Healthcare and Tourism Ireland to unlock personalization and measurable conversion improvements.

Led research, discovery and UX strategy for major clients including the CBI and Experian, testing new service concepts and driving product definition and validation across digital initiatives.

Facilitated continuous design sprints for Thames Water and led UX marketing strategy and platform redesign for Stanley Black & Decker, delivering +44% traffic, +70% engagement and +167% purchase intent.

Led UX and optimisation projects for international clients including Sony and Lenovo, collaborating on global playbooks and omnichannel retail experiences.

Redesigned the National Trust responsive site and developed customer-centric UX strategy for Renault’s global platform, validating lean build methods for an interactive investors site.

Owned UX for a new Virgin Atlantic app from ideation to live in six weeks and supported a secondment in Hong Kong to create a cross-platform app with Cathay Pacific.

Worked on SkyGo, Sky+ and Sky WiFi apps across iOS, Android, Xbox, PS3 and web platforms, delivering cross-platform app experiences.

Executed digital and print projects, interactive games, web design and experiential campaigns supporting creative production across clients.

Completed a Mini MBA in Marketing (certificate) covering positioning, strategy, and execution in an online format.

Grade: First Class Honours

Activities and societies: New Designer exhibitor; Enterprise Award shortlist; POPAI Silver Award

Completed a BA (Hons) in Industrial Design & Technology with First Class Honours and a Diploma in Professional Studies; exhibited as a New Designer and shortlisted for enterprise awards.