Audrey Mifsud
@audreymifsud
Product manager at Virgin Media O2 who took family propositions from discovery to live pilots and cut pilot costs by 93%.
United KingdomWhat I'm looking for
At VirginMediaO2's Innovation Hub, I owned zero-to-one family propositions from discovery to live pilot. I built the test-and-learn operating model that brought pilots to market in about 12 weeks at 93% lower cost, and recommended killing a kids' device pilot when demand didn't support scaling.
At BP, I ran discovery with refinery teams and created the service blueprint, requirements, product brief and PRD for a platform rolled out to six refineries. Consolidating more than seven SaaS subscriptions into one platform saved $25–30M a year.
At Farfetch, I created a personal advisor service and took it to a six-month pilot in the USA and Mexico, partnering with data science and using customer and advisor insights to shape the product. I also designed and validated the end-to-end Money & Pensions Service at EY+Studio and co-created eight AI agent concepts with BBC Design Research.
Experience
Work history, roles, and key accomplishments
Product Lead, Innovation Hub
Virgin Media O2
Jun 2025 - Sep 2026 (1 year 3 months)
Founding member of O2's Innovation Hub, owning zero-to-one family propositions from discovery to live pilot. Built the Hub's test-and-learn operating model and delivered live pilots at 93% lower cost.
Facilitated workshops with BBC Design Research to co-create 8 AI agent concepts to augment workflows and took them into feasibility.
Turned a UI-fix brief into a funded roadmap to unblock growth in £1B a year of international partner orders. Conducted interviews and wrote requirements, prioritised backlog, and defined success metrics.
Ran discovery with engineers and operators, wrote service blueprint and personas, and drove a buy-not-build decision. Rolled out to 6 global refineries, saving $25–30M a year.
Created a net-new personal advisor service for high-tier customers and took it to a six-month pilot in the USA and Mexico. Owned pilot KPIs and built a single customer view for advisors.
Service Design & User Research Lead
EY+Studio
Jan 2020 - Jan 2022 (2 years)
Designed and validated the end-to-end Money & Pensions Service and built PTSB Bank's design function and operating model.
Education
Degrees, certifications, and relevant coursework
IDEO U
Business Design course, Business Design
Completed a Business Design course at IDEO U.
Central Saint Martins, University of the Arts London
Design degree, Design
Earned a Design degree from Central Saint Martins, University of the Arts London.
Northern Michigan University
Product Design degree, Product Design
Earned a Product Design degree from Northern Michigan University.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Social media
Job categories
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