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Shawn Whitehead

@shawnwhitehead

I shape AI-native banking products, regulated workflows, and scalable human-centred product strategy.

United Kingdom
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What I'm looking for

I'm looking to shape AI-native products and strategy in complex, regulated, data-rich environments, helping teams move from discovery to scalable, human-centred decisions and delivery.

At UBS, I lead product design and strategy across Global Banking, shaping regulated workflows, multi-source data products, advisory systems, and AI adoption.

I turn rough ideas into clear product directions by guiding discovery, defining workflow architecture, and connecting user needs with business and regulatory requirements. My work includes AI use cases for summarisation, anomaly detection, recommendations, and human-in-the-loop decision support, alongside platform strategy across Intapp DealCloud, Intapp Conflicts, Dynamics 365, and Microsoft technologies.

Earlier, I led UX for UBS Neo and held UX, interaction design, production, and creative-services leadership roles across NEST, Sky, Immediate Media, Heathrow, and MGM. I build clarity in complex, data-rich environments and help cross-functional teams make better decisions faster.

Experience

Work history, roles, and key accomplishments

UBS logoUB
Current

Director, Product Design & Product Strategy

Jun 2024 - Present (2 years 3 months)

Led Product Design & Strategy across Global Banking, shaping regulated workflows, multi‑source data products, and advisory systems.

Owned workflow architecture, product strategy, and AI adoption across advisory, coverage, risk, and operations.
Led regulated workflows including CARBS and Suitability & Eligibility, defining evidence structures, data lineage, validation rules, and auditability frame

UBS logoUB

Product Owner & Product & Design Chapter Lead

Apr 2021 - Jun 2024 (3 years 2 months)

Owned strategy and delivery for Global Banking workflow and data products.

Led a chapter of designers and product owners, establishing standards for regulated workflows and multi‑source data experiences.

Delivered modernised advisory workflows and reusable design patterns across Coverage & Advisory.

Partnered with engineering and business stakeholders to deliver governed, scalable workflow syst

UBS logoUB

Product Design Lead

Apr 2018 - Apr 2021 (3 years)

Led product design for Global Banking platforms.

Modernised banker workflows, regulated processes, and multi‑source data interfaces.

Delivered scalable UX foundations and workflow patterns used across Coverage & Advisory.

Embedded systems thinking and evidence‑driven design into product teams.

UBS logoUB

UX Lead — UBS Neo Partners (Markets, AM, WM)

Oct 2013 - Mar 2018 (4 years 5 months)

Led UX across the UBS Neo platform.

Designed cross‑asset workflows for traders, sales, researchers, advisors, and portfolio managers.

Delivered foundational UX for advisory tools, scenario modellers, collaboration systems, operational tooling, and analytical products.

Contributed to the evolution of the Neo design system and platform‑level workflow patterns.

Immediate Media Co. logoIC

UX Consultant | UX Architect (Contract)

Aug 2013 - Oct 2013 (2 months)

Consultant focused on defining user journeys, information architecture, and workflow improvements across digital publishing products. Worked with product and engineering teams to clarify problem spaces, model content‑rich user flows, and shape early product direction through rapid prototyping and UX strategy. Delivered system‑level artefacts that improved navigation clarity, reduced friction in ke

Sky logoSK

Consultant | Senior UX Designer (Contract)

Apr 2013 - Aug 2013 (4 months)

Senior UX consultant supporting product teams across Sky’s digital platforms. Led discovery, workflow modelling, and interaction design for multi‑step customer journeys, partnering with product managers and engineering to define requirements and validate solution paths. Produced high‑fidelity prototypes and interaction models that informed product direction, improved usability, and accelerated del

NEST - National Employment Savings Trust logoNT

Head of UX & Interaction Design

Feb 2011 - Mar 2013 (2 years 1 month)

Led the UX and interaction design function during the national rollout of auto‑enrolment, working at the intersection of product, policy, and engineering to define the core digital experience for employers, intermediaries, and members. My work focused on shaping product direction through workflow design, systems modelling, and translating regulatory requirements into clear, testable product defini

Lloyd Northover logoLN

Production Director

Mar 2010 - Feb 2011 (11 months)

Led production operations across a multidisciplinary design consultancy, overseeing delivery of complex brand, digital, and service design projects. Worked closely with design, strategy, and client teams to define scope, sequence work, and ensure high‑quality execution across multiple concurrent programmes. Introduced workflow improvements, clarified delivery processes, and strengthened cross‑team

Electronic Ink logoEI

Client Programme Manager

Oct 2009 - Mar 2010 (5 months)

Managed client programmes for a human‑factors‑driven design consultancy specialising in complex systems, enterprise tools, and behavioural research. Partnered with UX teams, researchers, and client stakeholders to define objectives, structure workstreams, and ensure alignment across product, design, and operational teams. Supported the delivery of workflow‑heavy, research‑led design projects — exp

BAA logoBA

Marketing Design Services Manager

Aug 2006 - Oct 2009 (3 years 2 months)

Led the in‑house marketing design services function for Heathrow Airport, overseeing delivery of brand, digital, and passenger‑facing communication projects across multiple terminals and operational environments. Managed creative workflows, prioritised cross‑departmental requests, and ensured consistent execution across campaigns, signage systems, and service communications.

Partnered with operat

MGM logoMG

Head of Creative Services

Oct 2000 - Aug 2006 (5 years 10 months)

Led the creative services function for MGM’s UK operations, managing multidisciplinary teams delivering brand, digital, and marketing assets across film, entertainment, and corporate channels. Oversaw end‑to‑end creative workflows, from briefing and scoping through to production and delivery, ensuring alignment with brand strategy and commercial objectives.

Worked closely with marketing, product,

Education

Degrees, certifications, and relevant coursework

GS

Granville College, Sheffield

Bachelor of Technology - BTech, Graphic Design

1987 - 1989

GS

Granville College, Sheffield

Bachelor of Technology, Graphic Design

1987 - 1989

Pursued a Bachelor of Technology in Graphic Design, developing foundational skills in visual communication and design principles.

WS

Westfield School, Sheffield

A Levels in Math, Physics, Biology, Human Biology & Chemistry.

1980 - 1987

WS

Westfield School, Sheffield

A Levels, Mathematics and Sciences

1980 - 1987

Completed A Levels in Mathematics, Physics, Biology, Human Biology, and Chemistry, building a strong analytical and scientific foundation.

Tech stack

Software and tools used professionally

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