Dario Codipietro

Designed, built, and launched an AI-powered user research platform as a solo founder, shipping the full loop including study authoring, respondent flows, AI-assisted analysis, billing, and MCP integrations.

Built the design function from the ground up, shipping multi-file chat with confidence-tiered disambiguation, onboarding flows, and chat orchestration. Ran a multi-round usability programme to sharpen the founder and freelancer ICP.

Led transformative projects including AI-powered recipe features and navigation redesigns. Streamlined design processes, enhanced the design system, and mentored team members to deliver high-quality, user-centric solutions.

Enhanced the rewards experience for staff and customers, improving usability and engagement through discovery, field research, and iterative UX delivery.

Contributed to the development of new Community, Gamification, and Automation features and played a key role in creating a new, scalable Design System for the smart mirror project.

Collaborated with a small, agile team to deliver a Next-Gen Sports App vision piece for Sportsnet (Rogers CA). Led a double-wave process including discovery, definition, ideation, and delivery with active client involvement.

Contributed briefly to BT Global's business-wide digital transformation initiative, gaining insights into large-scale corporate environments and transformation challenges.

Enhanced the customer onboarding experience by leveraging partner feedback and analytics tools like FullStory and Looker. Optimized assisted remote conversion journeys, which became essential during lockdowns.

Delivered UX documentation for a global Video-on-Demand tech platform, enabling Discovery to efficiently deploy and update video apps worldwide. Provided remote guidance for the design and delivery of VOD product experiences.

Responsible for delivering UX and UI for several projects, including the design of a brand-new WWE Network native app, for an agency specializing in VOD and OTT projects.

Worked on improving content navigation and discovery across all platforms. Contributed to white-labeling the core product for a major American sports league, enabling worldwide distribution at scale.

Part of the EE (T-Mobile/Orange UK) UX team, focusing on self-service, future releases, and e-commerce initiatives. Delivered the UX for the first fully native app (v2) on both iOS and Android platforms.

As the sole UX designer on the team, responsible for delivering engaging user experiences across all platforms. Designed both UX and UI for their proprietary internal CMS.

Led a team of designers and front-end developers in the creation and delivery of mobile apps, mobile websites, and responsive websites for third-party clients across various industries including media, automotive, and luxury brands.