Tom Gill
@tomgill2
Creative marketing and PR lead at Wecheer, taking B2B SaaS campaigns from brief to launch for PepsiCo, Mars, BAT, Kellanova and Glovo.
VietnamWhat I'm looking for
At Wecheer, I take creative campaigns for a B2B SaaS loyalty and promotions platform from brief to launch. I shape the idea, brief designers and developers, and keep the work on time, using AI workflows to move fast.
I took Cheez-It Rewards for Kellanova from concept to launch; it became Wecheer's first program to go viral, and Kellanova added RXBAR, Pop-Tarts and Rice Krispies the next year. I also launched Spark with Glovo in Spain, delivering a bilingual website, social posts, pitch deck and brand pack within a week of the brief.
Alongside Wecheer, I lead marketing and design at Saigon Spirits, where I shot, designed and wrote the brand catalogue and built saigonspirits.com. Earlier, at Styal Flooring, I progressed from floor layer to manager and led teams of 60+ on high-profile projects.
Experience
Work history, roles, and key accomplishments
Creative Marketing & PR Lead
Wecheer
Apr 2024 - Present (2 years 6 months)
Leads campaign strategy, creative production, sales enablement, content, demand generation and PR across 20+ markets, working directly with the CEO and Head of Sales Spain. Launched Cheez-It Rewards for Kellanova, Wecheer's first viral program, and created go-to-market kits for product launches.
Marketing & Design Lead
Saigon Spirits
Dec 2018 - Present (7 years 10 months)
Leads marketing and design for a craft spirits brand in Ho Chi Minh City, including brand catalogue, website, social campaigns, and partnerships. Built saigonspirits.com with AI tools and ran social campaigns and partnerships.
Floor Layer, then Manager
Styal Flooring
Jan 2008 - Sep 2018 (10 years 8 months)
Worked up from the tools to leading teams of 60+ on high-profile projects, ensuring projects were delivered on time and on budget.
Education
Degrees, certifications, and relevant coursework
University of Salford
Bachelor of Science, Professional Sound and Video Technology
2012 - 2015
Grade: First Class
BSc in Professional Sound and Video Technology, achieved First Class honours.
Tech stack
Software and tools used professionally
Availability
Location
VietnamAuthorized to work in
Website
saigonspirits.comPortfolio
tomsportfolio2026.netlify.appSocial media
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