At Wecheer, I take creative campaigns from brief to launch, shaping ideas and briefing designers and developers. For Kellanova, I took Cheez-It Rewards from concept to launch; it became Wecheer’s first program to go viral, and Kellanova added RXBAR, Pop-Tarts and Rice Krispies the next year.
I launched Spark, Wecheer’s product with Glovo in Spain, with a bilingual website, social posts, pitch deck and brand pack ready within a week of the brief. I also wrote and mocked up CRM campaigns for Pepsi, BAT, PMI and TotalEnergies, briefing freelance designers and developers through launch.
Alongside Wecheer, I’m Marketing & Design Lead at Saigon Spirits, where I shot, designed and wrote the brand catalogue and built saigonspirits.com with AI tools. I’ve also run social campaigns and partnerships, including street-art bottles with artist Souree and placements in five Vietnamese music videos.
