Open to opportunities

Travis Dawson

@travisdawson

Message

I build angle-first ad creative that helps DTC brands test and scale faster.

Vietnam

Message

What I'm looking for

I'm looking to help DTC brands, consumer apps, or B2B SaaS teams increase testing velocity through angle-first, conversion-focused creative that can scale spend.

I've built conversion-focused creative for DTC brands, consumer apps, and B2B SaaS, using real buying motivations rather than trends. My work turns research into test-ready ads, explainers, short-form content, and product films.

At Scale Agency, I led messaging and conversion work for GPS Accelerator, building a VSL from voice-of-customer research, landing page copy, warm email ecosystems, and reactivation flows. I also built its organic content system end to end; a founder-led reel reached 61.2K views within a week.

Before creative strategy, I worked in sales and recruitment, including closing large B2B office-furniture deals through Facebook content and DMs. I use that frontline perspective to identify why people buy and ship 10+ testable angles a month without making creative feel mass-produced.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategist

Current

Self-Employed

Aug 2026 - Present (0 months)

Developed creative strategies for DTC brands and consumer apps, focusing on angle-first ad testing and test-ready creative units.

Visual Studio Marketing AI Content Creation

Direct Response Copywriter

Scale Agency

Dec 2023 - Jul 2026 (2 years 7 months)

• Scale Agency (GPS Accelerator, a high-ticket sales offer) — Messaging & Conversion Lead on retainer: VSL built from VOC research, landing page copy, warm email ecosystem, reactivation flows
• Built their organic content system end to end: five content pillars mapped to funnel stage, a four-layer story architecture, 5–6 reels and 2 story sequences a week, with winning reels re-tested one variabl

Creative Strategy Direct Response Marketing Copywriting Email Marketing Marketing Customer Research Creative Direction

Sales Engineer

Response Marketing Group

Feb 2023 - Jul 2024 (1 year 5 months)

- As a salesman via Facebook, I research dozens of potential groups to come up with ideas for posting.
- Proactively come up with ideas and compose content for group posts to engage audiences.
- Pitch potential customers who have interacted with related content using persuasive skills.
- Close deals and upsell according to self-created scenarios that are flexible for each case.

Copywriting