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Ân ThụyNT
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Ân Thụy

@nthy

Creative Lead at Parsley Company who led campaigns across five brands and drove 126.7M+ Facebook views.

Vietnam
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At Parsley Company, I led Integrated Marketing Communications across five skincare, personal care, hair and body, and dermatology brands. I developed creative and brand strategies grounded in market research and audience insights.

After taking over Facebook channel management in 2025, I drove 126.7M+ views, 375K+ interactions, and 24.3K+ new followers. I also led end-to-end creative projects across digital and offline channels, managing campaigns, vendors, and production teams.

At DSquare I Square Group, I developed campaign concepts that won client pitches and led end-to-end execution. Earlier, I supported KiotViet’s full brand rebranding and planned content across its POS, Finance, and Connect ecosystem.

Experience

Work history, roles, and key accomplishments

CHOW logoCH

Country Executive

Jun 2023 - Jul 2026 (3 years 1 month)

Worked as Country Executive at CHOW.

CB

Health and well-being

Career Break

Mar 2026 - Jun 2026 (3 months)

Worked as Health and well-being at Career Break.

Parsley Company logoPC

Creative Lead

Jul 2024 - Mar 2026 (1 year 8 months)

Direct report to CEO | FMCG & Skincare

Lead Integrated Marketing Communications across 5 brands spanning Skincare, Personal Care, Hair & Body, and Dermatology. Manage and mentor a 10-member team, managing workload and cross-functional collaboration to ensure quality execution.

- Lead end-to-end creative projects across digital and offline channels, ensuring brand consistency, quality, timelines

DSquare I Square Group logoDG

Senior Content Writer

Jul 2023 - Jul 2024 (1 year)

FMCG & Beverage

- Developed creative communication strategies and campaign concepts that successfully won client pitches, then led end-to-end execution as the main PIC.
- Owned Content Planning across Social, Influencer, and Digital channels, translating pitch-winning briefs into integrated, cross-platform content strategies and executions.
- Led cross-functional collaboration with Account, Desig

KiotViet logoKI

Copywriter

Oct 2022 - May 2023 (7 months)

SaaS & POS Systems

- Supported KiotViet’s full brand rebranding, driving campaign communications and rollout across all channels.
- Planned and executed multi-platform content across KiotViet’s POS, Finance, and Connect ecosystem to achieve media KPIs.
- Developed interactive content across Social and Digital, tailored to product and audience needs.
- Supported brand initiatives, offline producti

Think Digital Vietnam logoTV

Content Writer

Jun 2019 - May 2022 (2 years 11 months)

FMCG, Retail, Finance & Electronics

- Independently owned Creative Communications Planning, translating client briefs into creative directions, content strategies, and cross-platform executions.
- Created daily content and planned integrated campaigns across Social, EDM, and PR for clients across FMCG, Retail, Banking, and Electronics.
- Managed project workflows and team tasks throughout plannin

Education

Degrees, certifications, and relevant coursework

Ân hasn't added their education

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