At Parsley Company, I led Integrated Marketing Communications across five skincare, personal care, hair and body, and dermatology brands. I developed creative and brand strategies grounded in market research and audience insights.
After taking over Facebook channel management in 2025, I drove 126.7M+ views, 375K+ interactions, and 24.3K+ new followers. I also led end-to-end creative projects across digital and offline channels, managing campaigns, vendors, and production teams.
At DSquare I Square Group, I developed campaign concepts that won client pitches and led end-to-end execution. Earlier, I supported KiotViet’s full brand rebranding and planned content across its POS, Finance, and Connect ecosystem.

