Tomas Gonzalez Deibe
@tomasgonzalezdeibe
Scrum-certified Digital Program Manager driving GTM tool adoption, CRM transformation, and revenue operations.
ArgentinaWhat I'm looking for
I am a Scrum-certified Digital Program Manager with global experience leading CRM transformation, GTM tool enablement, and revenue operations across SaaS organizations. I have driven measurable outcomes including multi-million-euro revenue uplift, significant FTE savings, and major user adoption increases through program leadership and cross-functional alignment.
I specialize in Salesforce strategy, SalesLoft and Sales Navigator rollouts, KPI-driven dashboards, and Agile delivery across distributed squads. I deliver scalable enablement frameworks, vendor strategy, and data-driven process improvements that accelerate pipeline velocity and support executive decision-making.
Experience
Work history, roles, and key accomplishments
Digital Transformation Manager
EcoVadis
Jan 2025 - Present (1 year 5 months)
Led global GTM tool adoption and Agile delivery, driving EUR 5.6M revenue uplift and 3.5 FTE savings while implementing executive dashboards and a Strategy Playback Program that uncovered 200 hours of inefficiency.
Revenue Ops & GTM Tools Lead
EcoVadis
Apr 2023 - Dec 2024 (1 year 8 months)
Led GTM tool strategy and re-implementations, achieving +70% SalesLoft adoption and EUR 4.27M revenue (ROI 444%), and delivered EUR 372K Year 1 via Sales Navigator integration while building KPI dashboards for pipeline velocity and tool ROI.
GTM Tools & CRM Strategy Lead
Clarity AI
Feb 2022 - Feb 2023 (1 year)
Delivered end-to-end Salesforce CRM automation and lead funnel redesign, implemented SalesLoft, GONG, Cognism and Tableau CRM for 200+ users, and built revenue insight dashboards to measure adoption and ROI.
Executed global CRM strategy and omnichannel transformation, rolling out Salesforce, Revegy and Cloud9 across 10 regions and building Tableau dashboards for unified commercial KPIs and board-level reporting.
Managed Salesforce roadmap for 800+ LatAm users, led onboarding and training, created pipeline and forecast KPIs, and partnered with business units to automate sales processes and improve visibility.
Supported regional sales with KPIs, pipeline and target tracking, enabled Salesforce adoption, aligned SAP and CRM data, and closed USD 300K in contracts by leading legal clause negotiations.
Education
Degrees, certifications, and relevant coursework
Deusto Business School
Postgraduate, Big Data & Business Intelligence
2018 - 2019
Completed a postgraduate program focused on Big Data and Business Intelligence, covering data analytics and business decision-support tools.
Universidad Católica Argentina
Bachelor's Degree, Marketing
Earned a Bachelor's degree in Marketing with coursework in marketing strategy, consumer behavior, and commercial operations.
Tech stack
Software and tools used professionally
Availability
Location
ArgentinaAuthorized to work in
Job categories
Skills
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