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Tomas Gonzalez Deibe

@tomasgonzalezdeibe

Scrum-certified Digital Program Manager driving GTM tool adoption, CRM transformation, and revenue operations.

Argentina
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What I'm looking for

I seek a senior role leading CRM and GTM tool strategy where I can drive cross-functional, data-driven transformation, measurable revenue impact, and scalable adoption.

I am a Scrum-certified Digital Program Manager with global experience leading CRM transformation, GTM tool enablement, and revenue operations across SaaS organizations. I have driven measurable outcomes including multi-million-euro revenue uplift, significant FTE savings, and major user adoption increases through program leadership and cross-functional alignment.

I specialize in Salesforce strategy, SalesLoft and Sales Navigator rollouts, KPI-driven dashboards, and Agile delivery across distributed squads. I deliver scalable enablement frameworks, vendor strategy, and data-driven process improvements that accelerate pipeline velocity and support executive decision-making.

Experience

Work history, roles, and key accomplishments

EC

Revenue Ops & GTM Tools Lead

EcoVadis

Apr 2023 - Dec 2024 (1 year 8 months)

Led GTM tool strategy and re-implementations, achieving +70% SalesLoft adoption and EUR 4.27M revenue (ROI 444%), and delivered EUR 372K Year 1 via Sales Navigator integration while building KPI dashboards for pipeline velocity and tool ROI.

CA

GTM Tools & CRM Strategy Lead

Clarity AI

Feb 2022 - Feb 2023 (1 year)

Delivered end-to-end Salesforce CRM automation and lead funnel redesign, implemented SalesLoft, GONG, Cognism and Tableau CRM for 200+ users, and built revenue insight dashboards to measure adoption and ROI.

Thomson Reuters logoTR

Global CRM & GTM Project Manager

Nov 2015 - Dec 2018 (3 years 1 month)

Executed global CRM strategy and omnichannel transformation, rolling out Salesforce, Revegy and Cloud9 across 10 regions and building Tableau dashboards for unified commercial KPIs and board-level reporting.

Education

Degrees, certifications, and relevant coursework

Deusto Business School logoDS

Deusto Business School

Postgraduate, Big Data & Business Intelligence

2018 - 2019

Completed a postgraduate program focused on Big Data and Business Intelligence, covering data analytics and business decision-support tools.

Universidad Católica Argentina logoUA

Universidad Católica Argentina

Bachelor's Degree, Marketing

Earned a Bachelor's degree in Marketing with coursework in marketing strategy, consumer behavior, and commercial operations.

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Tomas Gonzalez Deibe - Digital Transformation Manager - EcoVadis | Himalayas