
Onya West
@onyawest
I drive paid and organic digital growth for health tech and nonprofit brands.
What I'm looking for
I've led paid and organic growth for health tech, nonprofit, mental health, and telehealth organizations, connecting communications strategy to audience engagement, lead generation, and revenue.
For the American Psychoanalytic Association, I tripled engagement, modernized social profiles, grew podcast audience by more than 200%, and increased newsletter click rate by 31%. Across remote client work, I've led content, SEO, community, and channel strategy that increased organic traffic by 22% for a mental health SaaS entrepreneur.
At Westchester Children's Association, I grew the email list by 45% and social following by 30% to 200%, launched an executive newsletter that increased fundraising and event participation by 27%, and improved user retention by 19% through redesigned digital properties.
I bring together executive communications, content strategy, CRM segmentation, analytics, AI automation, and reporting to help teams turn organizational priorities into measurable campaigns. I've also managed international teams, advised C-level stakeholders, and built dashboards for executive and board decision-making.
Experience
Work history, roles, and key accomplishments
Digital Strategist
Remote Clients
Jan 2024 - Present (2 years 8 months)
Own end-to-end communications and content strategy for health tech and nonprofit clients, aligning executive stakeholders, marketing campaigns, and revenue generation across the full customer journey.
Education
Degrees, certifications, and relevant coursework
Brown University
Bachelor of Arts, Liberal Arts
Grade: Honors
Activities and societies: Rose Writing Fellow
Bachelor of Arts with Honors, Rose Writing Fellow.
HubSpot Academy
Certification, Marketing
Marketing certifications in email marketing, inbound marketing, content marketing, and AEO.
Anthropic
Certification, Artificial Intelligence
Training in Cowork, Agent Skills, and AI Fluency Framework & Foundations.
Professional Certificate, Data Analytics
Professional Certificate in Data Analytics covering SQL, R, Python, Tableau, Advanced Excel, and data visualization.
Microsoft
Badge, Artificial Intelligence
Badges in transforming business flows with generative AI, Azure SQL data migration, and data analysis with Copilot.
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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