Buddhi De Mal
@buddhidemal
Strategic marketing leader driving brand growth through data, AI automation, and integrated communications.
What I'm looking for
I am a Brand PR and Strategic Communications leader with 10+ years of experience scaling organizations through digital transformation, paid and organic social, and compelling brand storytelling.
I have a proven record of measurable impact — from increasing social engagement by 1000% and conversion rates by 28% to accelerating time-to-market through Power BI and automation.
I build integrated, data-driven growth strategies across platforms (Meta, Instagram, paid search) and align cross-functional teams — creative, analytics, web, and CRM — to deliver consistent performance gains and revenue growth.
I am passionate about applying marketing expertise to purpose-driven sectors like healthcare and humanitarian initiatives, leveraging AI-powered marketing, SEO, and analytics to amplify visibility, deepen engagement, and drive sustainable results.
Experience
Work history, roles, and key accomplishments
Director of Marketing
Resinate Inc
Dec 2024 - Sep 2025 (9 months)
Directed cross-functional go-to-market and product planning, reducing time-to-market by 15% and increasing revenue by 20% through AI-powered automation and analytics; improved traffic by 40% and conversions by 28%.
Marketing Manager
Resinate Inc
Nov 2023 - Nov 2024 (1 year)
Led go-to-market for major product launches driving 25%+ revenue growth, increased social engagement 1000%, and improved lead conversion by 28% using AI-driven insights and SEO.
Head of Digital Marketing
Skills Marketing & Advertising
Dec 2010 - Oct 2023 (12 years 10 months)
Developed and executed digital and brand strategies for top global clients across healthcare, pharma and SaaS, sustaining 20% YoY growth while reducing CAC by 25% and increasing CLTV by 30%.
Education
Degrees, certifications, and relevant coursework
Cardiff Metropolitan University
Master of Science, Strategic Marketing
2023 - 2025
Completed a Master of Science in Strategic Marketing with coursework and projects focused on strategic marketing, digital transformation, and analytics.
Musicians Institute
Independent Artist Program, Music / Performance
2016 - 2017
Completed the Independent Artist Program focusing on performance, music business skills, and artist development.
S. Thomas' College, Mount Lavinia
GCE Advanced Levels and Ordinary Levels, Secondary Education
1991 - 2005
Completed GCE Ordinary and Advanced Level secondary education covering a broad academic curriculum.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
buddhid.journoportfolio.comPortfolio
buddhid.journoportfolio.comJob categories
Skills
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