Lauren Henze

I am a results-driven Marketing Director at LW Scientific with over 16 years of leadership experience in direct-to-consumer eCommerce, digital strategy, and brand development. My expertise lies in scaling revenue from six to seven figures, optimizing full-funnel performance, and building data-driven automation workflows. I thrive in fast-paced, growth-oriented environments, leveraging my skills in managing Shopify ecosystems, paid media, and analytics to drive significant business results.

Throughout my career, I have directed full-funnel strategies that contributed to total net sales exceeding $5 million from 2016 to 2025. I successfully architected a metafield system for over 400 SKUs, improving site findability and reducing bounce rates by 18%. My innovative approach includes building AI-powered automation that saves over eight hours a week in reporting and optimization tasks, showcasing my commitment to continuous improvement and efficiency.

As a forward-thinking leader, I have collaborated with B2B sales teams to develop targeted campaigns that drive pipeline growth and have managed Amazon FBA operations to enhance product visibility. My passion for digital marketing and eCommerce fuels my desire to create impactful strategies that resonate with customers and drive business growth.