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Todd Patterson

@toddpatterson

I’m a sport-focused analyst and marketing professional who turns visitor and sales data into actionable campaigns.

United States
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What I'm looking for

I’m looking for an entry-level role where I can combine sport marketing with data analysis—supporting campaigns, forecasting, and audience research—while contributing to a customer-focused team and growing my skills in predictive insights and analytics.

I’m a Sport Management student (Minor in Business Administration) with strong analytical training through coursework like Sport Analytics and Data Analysis in Sports, plus hands-on research experience designing surveys and analyzing results to uncover what drives NFL attendance.

Across my internships and current role, I’ve supported sales and promotions by monitoring visitor trends and behaviors, creating targeted social content, updating website materials via CMS, and using CRM tools to manage client accounts and communications. I bring a customer-first mindset—pairing accurate data entry and forecasting with quick, professional service to help teams hit performance goals.

Experience

Work history, roles, and key accomplishments

ST
Current

Retail Sales Specialist

Staples

Nov 2025 - Present (7 months)

Maintained a welcoming store environment through merchandising, cashiering, and accurate Amazon return processing. Supported department sales goals by answering customer questions, staying current on products and protection plans, and responding quickly to concerns.

VN

Sports Marketing Intern

Visit Lake Norman

Jan 2025 - Apr 2025 (3 months)

Supported the Director of Sales in coordinating group sales, sporting events, and tourism promotions by analyzing demographics and assessing regional economic impact. Created 4+ social media posts per week, maintained website content via CMS, and used CRM tools to manage client accounts and forecasting data.

CC

Parks and Recreation Intern

City of Tega Cay

Aug 2024 - Nov 2024 (3 months)

Provided administrative and operational support while averaging 10 hours per week, updating city schedules and maintaining accurate recreation league roster and game schedule data. Assisted with player draft coordination, field setup logistics, and collaboration with the Recreation Director to prepare facilities for games and events.

Education

Degrees, certifications, and relevant coursework

WU

Winthrop University

Bachelor of Science in Sport Management, Sport Management

Grade: 3.9

Activities and societies: Relevant coursework: Business Information Systems, Principles of Finance, Financial Accounting, Sport Marketing, Sport Finance, Sport Analytics, Data Analysis in Sports, Sales and Promotion in Sport.

Earned a Bachelor of Science in Sport Management with a minor in Business Administration. GPA: 3.9; coursework covered finance, accounting, sport marketing, sport analytics, and data analysis in sports.

Winthrop University logoWU

Winthrop University

Minor in Business Administration, Business Administration

Completed a minor in Business Administration alongside the B.S. in Sport Management.

Tech stack

Software and tools used professionally

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