Looking for a job

Titireleng Ncumisa Sithebe

@titirelengncumisasit

Marketing communications specialist who took a TransUnion business-unit website from brief to launch, drawing around 10,000 page views.

South Africa

Message

At TransUnion, I built and ran a global campaign content calendar across several channels, managed paid media with an agency partner, and used campaign data to flag underperforming content. I also took a business-unit website from brief to launch; it drew around 10,000 page views and 9,000 unique visitors.

Now, as a freelance ghostwriter and content consultant, I write LinkedIn posts and articles for two C-suite clients in their voices. My work has also included email and nurture campaigns at Momentum, event communications at Shell, and social media strategy at Bestmed.

Experience

Work history, roles, and key accomplishments

Current

Freelance Ghostwriter & Content Consultant

Current

Self-Employed

Apr 2025 - Present (1 year 6 months)

Ghostwrites LinkedIn posts and articles for two C-suite clients, a health insurance executive and a venture capital entrepreneur, working to their schedules and in their voices. Answers Q&A questions on clients' behalf for press and editorial features, keeping responses accurate and on-voice under deadline.

ghostwriting LinkedIn Content Strategy Editing Press Relations

Marketing Communications Consultant

Intesa Resources

Feb 2026 - Feb 2026 (0 months)

Acted as the client's consultant and main point of contact from initial scoping through to delivery, and turned a positioning (Genesis Phase) into a brand strategy and content plan for their team to run with.

Brand Strategy Content Planning Consulting Client Management

Marketing Communications Consultant

TransUnion

Mar 2024 - Apr 2025 (1 year 1 month)

Built and ran the content calendar and go-to-market activity for a global campaign across several channels, from first idea to results, and supported campaigns for international audiences. Managed paid media and always-on campaigns, lead acquisition and revenue attribution with an agency partner, and used Google Analytics and campaign data to flag underperforming content early.

Google Analytics Campaign Management Content Strategy Paid Media Lead Generation Event Planning Internal Communications CMS Press Release Editing ghostwriting

Campaign Coordinator

Momentum

Jan 2021 - Mar 2024 (3 years 2 months)

Managed multiple concurrent campaigns across email, social and web, keeping deliverables and stakeholder communication on track. Built and deployed email and nurture campaigns with segmentation, automation and A/B tests, then used the results to decide what to try next.

Email Marketing Campaign Management Salesforce HubSpot A B Testing Content Creation Social Media Analytics

Category Associate

Avon

Oct 2018 - Jan 2019 (3 months)

Supported brand strategy for a global FMCG beauty brand and wrote monthly content for the Avon Rep magazine.

Brand Strategy Content Writing FMCG

Project Coordinator

Shell

Jan 2018 - Jun 2018 (5 months)

Coordinated venues, suppliers and on-site logistics for large B2B experiential events, including concerts and motoring festivals.

Event Coordination Logistics Supplier Management B2B

Marketing Communications Assistant

Shell

Apr 2016 - Dec 2017 (1 year 8 months)

Wrote event and promotional content for large-scale B2B experiential events, coordinated corporate events and conferences, and turned technical detail into clear messaging for sales and customers.

Content Writing Event Coordination Corporate Communications B2B

Social Media, Market & Consumer Insight Analyst Intern

Bestmed

Jan 2015 - Jan 2016 (1 year)

Built and executed a social media strategy and content calendar, managed the social inbox and community engagement day to day, and reported on performance against goals.

Social Media Strategy Content Calendar Community Engagement Reporting