Open to opportunities

Estelle Nagel

@estellenagel

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Experienced marketing communications lead with a focus on eCommerce.

South Africa

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What I'm looking for

I seek a collaborative team environment in the tech space, focusing on innovative marketing strategies and brand enhancement.

I am a seasoned marketing communications lead with over 15 years of experience in the eCommerce sector. My career has been marked by a commitment to driving impactful campaigns and generating significant PR coverage, exceeding R1 million monthly. I have a proven track record of positioning industry leaders as thought leaders and launching innovative events, such as the first Women in Auto event in South Africa.

In my recent role as Marketing Operations Manager at SuperSport Bet, I oversaw strategic planning and managed a team to create high-performing digital campaigns. My experience extends to founding my own PR and copywriting company, where I developed tailored PR strategies for clients in the tech space. I thrive in dynamic environments and am passionate about leveraging my skills to enhance brand visibility and engagement.

Experience

Work history, roles, and key accomplishments

Current

Owner

Current

PodiumPR

Jun 2023 - Present (1 year 11 months)

Founded a PR and copywriting company focusing on tech clients, managing client relationships, strategic planning, and campaign execution while mentoring a PR team.

Public Relations Client Management Strategic Planning Content Development Team Management Media Relations Campaign Execution Digital Marketing Brand Strategy

Marketing Operations Manager

SuperSportBet

Oct 2023 - May 2024 (7 months)

Oversaw strategic planning and budget management for digital and ATL campaigns, managed a content team, and drove performance marketing initiatives to achieve stretch targets.

Marketing Strategy Budget Management Team Leadership Digital Marketing Performance Marketing SEO Campaign Analysis Social Media Management CRM Content Creation

Content Strategist

Publitas

Jan 2023 - Jan 2024 (1 year)

Crafted impactful content for a dynamic SaaS scale-up, including eBooks, landing pages, and PPC content to drive engagement and growth, while establishing thought leadership.

Content Writing SEO Digital Marketing Lead Generation SaaS Marketing Analytics Creative Strategy

Communications Lead

2Bateleur

Jan 2014 - Jan 2023 (9 years)

Led multi-regional content and marketing strategies in a thriving eCommerce company for 9 years, generating over R1-million in PR coverage monthly. Positioned thought leaders in the automotive space and launched significant industry events.

Content Strategy Public Relations Ecommerce Stakeholder Management SEO HubSpot Market Research Campaign Management Team Leadership

Head of Marketing & PR

eBay Classifieds Group

Mar 2014 - Dec 2022 (8 years 9 months)

Developed marketing and PR strategies across multiple channels, managed substantial budgets, and collaborated with cross-functional teams to enhance brand awareness and market share.

Marketing Strategy Budget Management Cross Functional Collaboration Digital Marketing Advertising Team Leadership Market Research Campaign Management

PR Account Manager

DUO Marketing & Communications

Oct 2012 - Mar 2014 (1 year 5 months)

Managed publicity for key tech clients, focusing on copywriting, media training, and crisis management, while ensuring effective communication strategies.