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Pascaline Khoza

@pascalinekhoza

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Communications specialist with expertise in PR and brand storytelling.

South Africa

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What I'm looking for

I seek a dynamic role where I can leverage my communications expertise to drive impactful narratives and foster strong media relationships.

I am a communications specialist with a diverse background in agency and in-house roles, focusing on public relations, content strategy, and brand storytelling. My experience includes working with esteemed organizations such as WE Communications and the United Nations Information Centre, where I have honed my skills in shaping executive narratives and leading multi-channel campaigns.

Throughout my career, I have successfully managed communications strategies, branding initiatives, and media relations. My role as Communications Lead at Swell PR & Communications has allowed me to lead a talented team, ensuring that our messaging resonates both internally and externally. I am passionate about crafting compelling stories and driving strategic insights that elevate brand presence and engagement.

Experience

Work history, roles, and key accomplishments

Current

Communications Lead

Current

Swell PR & Communications

Jan 2022 - Present (3 years 5 months)

Led the communications team, overseeing strategy, branding, content, and media relations. Drove successful multi-channel campaigns and strengthened media engagement for various clients.

Communications Strategy Branding Content Management Media Relations Team Leadership Campaign Management

Assistant Account Executive

WE Communications

Jan 2018 - Dec 2019 (1 year 11 months)

Supported the wider PR team in managing executive social media accounts and compiling comprehensive reports. Contributed to content creation and organized company events.

Public Relations Social Media Management Content Writing

Communications Intern

CVLC Communications

Jan 2017 - Dec 2017 (11 months)

Worked with the wider PR team, focusing on writing client content and press releases. Organized client events and managed media relations to enhance brand visibility.

Press Release Writing Event Management Media Relations Public Relations Branding

Communications Intern

United Nations Information Centre (South Africa)

Jan 2017 - Dec 2018 (1 year 11 months)

Assisted the communications team in compiling website and social media content. Contributed to the communications strategy for the UN in South Africa and managed media relations.

Content Communications Strategy Media Relations Event Coordination Public Relations

Education

Degrees, certifications, and relevant coursework

European Business School of Barcelona (ENEB)

Master in Business & Corporate Communications, Business & Corporate Communications

Pursued a Master's degree focusing on business and corporate communications. Developed advanced skills in strategic communication, brand management, and public relations.

University of South Africa (UNISA)

Bachelor of Arts, Politics, Philosophy, and Economics

Studied Politics, Philosophy, and Economics at the University of South Africa. Gained foundational knowledge in these fields, contributing to a well-rounded academic profile.