At Barter, I took over growth of the B2C product with no marketing budget. I grew the protocol for LPs organically through ecosystem research, content, selective partnerships, community tools, a referral programme, and cold outreach.
I built community tools including Barter Wrapped, DeFi skill tree, and Superposition Universe, and set up analytics in Dune and Google Analytics. I also built Wallet-match from scratch, an app that resolves the wallet behind a Twitter handle.

