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george gurchiani

@georgegurchiani

Ads & Promo Specialist at Wolt, growing merchant ad investment to 3M+ GEL and active evergreen campaigns to 1,000+ venues.

Georgia

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At Wolt, I manage and grow merchant relationships, selling in-app ads and driving 3M+ GEL in total merchant ad investment. I grew venues from 0 to 1,000+ active evergreen ad campaigns.

I also help account managers hit quarterly KPIs. The retail segment reached monthly ads GOV for the first time in Wolt Georgia history, and I run, analyze, and report on campaigns daily to weekly.

At Maverik, Inc., I managed 13 client accounts as the main point of contact, owning campaign strategy and optimization. I planned and optimized campaigns across Meta, Google, LinkedIn, ManyChat, and WATI to drive leads, traffic, and conversions.

At BET25, I led full-cycle marketing projects from strategy through delivery, tracking KPIs and reporting results to the Commercial Director and CEO. Earlier, I delivered client content strategy at Redberry, and as Marketing Lead for the RUDIES NFT project, I led the strategy and execution behind a full sell-out of all 6,666 NFTs.

Experience

Work history, roles, and key accomplishments

Current

Ads & Promo Specialist

Current

Wolt

Jun 2025 - Present (1 year 4 months)

Manage and grow merchant relationships, selling in-app ads and driving 3M+ GEL in total merchant ad investment. Grew venues from 0 to 1,000+ active evergreen ad campaigns and helped account managers hit quarterly KPIs.

Account Management Client Relationships Ad Campaign Management Performance Marketing Reporting Upselling

Advertiser

Maverik, Inc.

Jun 2024 - Jun 2025 (1 year)

Managed 13 client accounts as the main point of contact, owning campaign strategy and optimization. Planned, executed, and optimized campaigns across Meta, Google, LinkedIn, ManyChat, and WATI to drive leads, traffic, and conversions.

Meta Ads Manager Google Ads LinkedIn Ads ManyChat Wati Campaign Optimization Client Reporting Performance Marketing

Marketing Project Manager

BET25

Apr 2023 - Jun 2024 (1 year 2 months)

Led full-cycle marketing projects from strategy through execution, analysis, and delivery. Defined scopes, timelines, and resource plans while coordinating cross-functional teams and mitigating risks.

Project Management Marketing Strategy Cross functional Coordination KPI Tracking Reporting

Digital Content Manager

Redberry

Jul 2021 - Mar 2023 (1 year 8 months)

Delivered content strategy for clients including Bank of Georgia, PROFY, W2, and CARFEST. Conducted market and audience research to define target audiences and platform-specific content.

Content Strategy Market Research Audience Research Client Management

Marketing Lead

RUDIES NFT

Led marketing strategy and execution for the 'RUDIES' NFT collection, achieving a full sell-out of all 6,666 NFTs. Built community and ran targeted digital outreach, positioning RUDIES as one of the most anticipated NFT launches of the time.

Marketing Strategy Community Building Digital Outreach NFT Marketing