Open to opportunities

Tiksha User

@tikshauser

Message

Marketing consultant driving growth through data-driven email, social, and web optimization.

India

Message

What I'm looking for

I’m looking for a growth-focused marketing role where I can run data-informed email, social, and web optimization, use analytics to improve conversion, and collaborate cross-functionally to deliver measurable results.

I’m a Marketing Consultant who builds measurable growth by managing social media content, paid campaigns, influencer collaborations, and targeted email marketing. I combine website management with comprehensive reporting so my teams can make data-informed decisions that improve user experience and conversions.

At First and Bowl, I managed content and campaigns to drive foot traffic and event participation, led email marketing campaigns for customer engagement and sales growth, and handled website updates and optimizations. Earlier, at Paschion Restaurants, I developed marketing strategy for a first physical location and transitioned from cloud kitchens—driving nearly 1,000 steady weekly customer flow, increasing social media following by 42.68%, and using CRM/loyalty platforms to grow return customers by 80% while achieving above 1M digital reaches.

My background also includes performance improvements through analytics at SkillFi, where personalized email marketing increased conversion rates by 15% and A/B tests improved landing page conversion rates by an average of 20%. I’ve also led cross-functional execution as a Marketing Strategist—delivering product launches ahead of schedule and managing rebranding initiatives with 95% stakeholder satisfaction.

Experience

Work history, roles, and key accomplishments

Marketing Consultant

First and Bowl

Sep 2024 - Mar 2026 (1 year 6 months)

Managed social media content, paid campaigns, and influencer collaborations to drive foot traffic and event participation. Led targeted email marketing, website updates/optimizations, and reporting across sales, email, and web analytics to support data-informed decisions.

Social Media Management Paid Advertising Influencer Marketing Email Marketing Website Optimization Marketing Analytics Web Analytics

Marketing Assistant

Paschion Restaurants

Mar 2024 - Aug 2024 (5 months)

Developed and executed marketing strategy for the brand’s first physical location, transitioning from cloud kitchens and establishing steady weekly customer flow of nearly 1,000. Increased social media following by 42.68%, improved retention with CRM/loyalty initiatives (80% increase in return customers), and drove 1M+ digital reaches in initial months.

Marketing Strategy Social Media Growth Content Creation Influencer Marketing Public Relations (PR)Digital Campaigns

Digital Marketing Executive

SkillFi

Jan 2023 - Dec 2023 (11 months)

Used data analytics to identify key customer segments and improved conversion rates by 15% through personalized email marketing. Implemented A/B testing based on website metrics to increase landing page conversion rates by an average of 20%, and drove community growth with 87% LinkedIn follower growth.

Data Analytics Customer Segmentation A B Testing Landing Page Optimization Conversion Rate Optimization

Marketing Strategist

Tasty Indian Bistro

Jul 2022 - Dec 2022 (5 months)

Led planning and execution of a product launch with a cross-functional team, completing the project ahead of schedule and within budget. Managed a rebranding initiative and delivered new brand identity on time with 95% stakeholder satisfaction, producing both offline and online marketing collaterals.

Cross functional Leadership Stakeholder Management Marketing Collateral Content Production Project Management