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Hetakshe Gowda

@hetakshegowda

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Results-driven Marketing Executive focused on Meta Ads, digital growth, and brand campaigns.

India

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What I'm looking for

I want to leverage my digital marketing, creative production, and Meta Ads skills to drive measurable growth for a forward-thinking organization—while building a strong professional foundation in the marketing industry.

I’m a results-driven Marketing Executive with hands-on experience in digital marketing, content creation, and brand growth. I strategised and executed Meta Ads and WhatsApp marketing campaigns, growing website sales from ₹45,000/ per day to a stable ₹2.5 Lakhs/ per day, and scaled Meta ROAS from 1.5 to a stable 6 through continuous campaign optimisation.

I manage and grow brand social platforms—growing Instagram followers from 155k to 543k—using data-driven content strategies to boost reach, engagement, and website traffic. I also design and optimise website creatives (banners, landing pages, and promotional visuals), lead end-to-end video production and ad creative development, and improve conversion rates by analysing performance metrics and implementing website growth initiatives.

Experience

Work history, roles, and key accomplishments

Marketing Executive

Itsy Bitsy

Dec 2024 - Mar 2026 (1 year 3 months)

Strategised and executed Meta Ads and WhatsApp marketing campaigns, growing website sales from ₹45,000/day to ₹2.5 Lakhs/day while meeting online revenue targets. Scaled Meta ROAS from 1.5 to a stable 6 and grew Instagram followers from 155k to 543k through data-driven content and website conversion improvements.

Meta Ads WhatsApp Marketing ROAS Social Media Management Content Strategy Email Marketing Video Production

Marketing Coordinator

Itsy Bitsy

Sep 2024 - Nov 2024 (2 months)

Assisted in executing digital marketing strategies across social media platforms to support audience growth and online brand visibility. Designed retail signages/standees and organised creative workshops for corporate clients focused on digital content and brand storytelling.

Social Media Marketing Content Creation Brand storytelling Workshop Coordination Audience Growth

PR & Software Development Intern

Krushika Farming Community

Feb 2024 - May 2024 (3 months)

Managed public relations initiatives and developed media planning strategies to enhance digital visibility. Supported content creation, video editing, and software development projects.

Public Relations Media Planning Digital Marketing Content Creation Video Editing Software Development Communication Strategy

Operational Intern

Under 25 Summit

Jan 2023 - Mar 2023 (2 months)

Assisted with event production, marketing, and storytelling for a large-scale youth summit. Coordinated cross-functional teams to ensure smooth content delivery and audience engagement.

Event Production Event Marketing Storytelling Audience Engagement Content Delivery Teamwork Strategic Thinking

Education

Degrees, certifications, and relevant coursework

BMS College For Women Autonomous

Bachelor of Computer Application, Computer Applications

Activities and societies: Managed and grew Instagram followers (155k to 543k); designed/optimized website creatives (banners, landing pages, promotional visuals); analyzed performance metrics to improve website traffic and sales; supported end-to-end video and ad creative for digital campaigns.

Completed a Bachelor of Computer Application degree while applying data-driven approaches to grow social media presence and support digital marketing initiatives.