Open to opportunities

Shivam Srivastava

@shivamsrivastava5

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Strategic digital marketer driving growth with data-driven social and paid media campaigns.

India

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What I'm looking for

I seek a performance-driven role where I can lead social and paid campaigns, use data and AI to scale leads, and grow within a collaborative, growth-oriented team.

I am a strategic digital marketer with 4.5+ years of B2C and B2B experience delivering measurable results for international clients in the USA and UK.

I specialize in high-growth social media and paid advertising across IT/SaaS, real estate, finance, healthcare, and hospitality, leveraging performance data, video content, and AI-driven marketing automation.

I have driven a 50% increase in qualified leads, a 60% reduction in cost per lead, improved campaign efficiency by 40%, and boosted engagement and followers by 80% and 90% respectively through full-funnel strategies, creative content, and budget optimization.

I lead teams and client communications, manage CRM tools and analytics, and produce data-driven reports to continuously optimize campaigns and scale growth for brands.

Experience

Work history, roles, and key accomplishments

Senior Social Media Executive

Ossisto

May 2024 - Jan 2026 (1 year 8 months)

Led social media and paid advertising for international B2B/B2C clients, optimizing Meta campaigns to increase campaign efficiency by 40% and reduce CPL by 60% while growing engagement and followers by ~80–90%.

Meta Ads Paid Social Campaign Optimization Content Creation Video Editing Google Analytics CRM Management SEO Copywriting

Social Media Manager

HM Groups

May 2023 - May 2024 (1 year)

Managed social media channels and campaigns for real estate, creating content calendars and running ads to generate leads and maintain brand presence across platforms.

Social Media Strategy WhatsApp Marketing Influencer Marketing Lead Generation Hashtag Research Client Management

Social Media Executive

TheIndianHomes.in

Apr 2022 - May 2023 (1 year 1 month)

Created and executed social content and campaigns for real estate listings, managed posting schedules, engagement, and ads to drive traffic and leads.

Content Creation Social Media Management Campaigns Hashtag Research Engagement Website Presence CRM

Digital Marketing Executive

Ossisto

Ran and managed multi-channel campaigns, produced engaging content, and analyzed performance to improve reach and conversions during a six-month internship.

Campaign Management SEO Analytics Hashtag Research Reporting