Open to opportunities

Bushra Shaikh

@bushrashaikh

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Digital marketing consultant who builds data-driven social media and SEO strategies to grow brand visibility.

India

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What I'm looking for

I’m looking for a role where I can lead social media and digital campaigns, collaborate with creatives, use analytics for continuous improvement, and keep growing in strategic marketing and brand development.

I’m a digital marketing consultant/marketer focused on building brand visibility through creative, targeted campaigns and measurable performance. I combine leadership, collaboration, and strategic thinking to keep social media and digital efforts aligned with brand goals.

In my current role as Social Media Marketing Manager (Consulting) at Follow-Up Veritas Logistics (SEPT 2025 - PRESENT), I’ve developed and executed creative strategies to boost visibility and engagement. I lead targeted campaigns, plan brand awareness photoshoots, and use analytics to support audience interaction and growth.

Previously, at Ipsos (MAY 2023 - SEPT 2025), I planned and executed creative strategies across social media platforms, oversaw campaign creation and deployment, and made data-driven recommendations based on social media metrics and analytics. Earlier, I supported digital marketing work as a Digital Marketing Executive at WOW INFOBIZ PVT LTD (FEB 2021 - MAY 2022) and completed internships and related training, strengthening my ability to run SEO/SEM, CRM and email marketing, content marketing, and campaign execution end-to-end.

Experience

Work history, roles, and key accomplishments

Current

Social Media Marketing Manager

Current

Veritas Logistics

Sep 2025 - Present (10 months)

Developed and executed creative strategies to improve brand visibility and drive engagement across social platforms. Planned and executed a brand awareness photoshoot aligned with brand goals.

Social Media Marketing Creative Strategy Campaign Planning Brand Awareness Audience Engagement Content Campaign Deployment Marketing Analytics Adobe Illustrator Figma Adobe XD Photoshop After Effects Microsoft Office

Executive: Creative & Social Media

Ipsos

May 2023 - Sep 2025 (2 years 4 months)

Planned and executed creative strategies to enhance brand visibility across social media platforms. Oversaw social media campaign creation and deployment, monitored metrics, and provided data-driven recommendations for improvement.

Creative Strategy And Social Media Campaigns Deployment Cross Functional Collaboration Communication

Asst. Marketing Manager

IFA Global

Jun 2022 - May 2023 (11 months)

Monitored digital marketing campaigns and supported CRM and email marketing. Worked on planning and executing digital marketing activities including SEO/SEM, and collaborated with agencies and vendors.

Digital Marketing CRM Email Marketing SEO SEM Content Marketing SEO Optimization Email Social Display Advertising Google Analytics Planning

Digital Marketing Executive

Wow Infobiz Pvt Ltd

Feb 2021 - May 2022 (1 year 3 months)

Produced graphic materials for social media and supported online growth. Executed digital marketing campaigns including email and display advertising, while working with Google Analytics and supporting digital team leadership.

Digital Marketing Social Media Content Email Marketing Display Advertising Google Analytics Content Writing Team Leadership Adobe Illustrator Figma Adobe XD Microsoft Office

Digital Marketing Intern

Schnell Apps

Oct 2020 - Dec 2020 (2 months)

Monitored ongoing marketing campaigns and supported client requirement tracking and presentation preparation. Participated in product development planning by providing insights based on predictive modeling.

Campaign Tracking Product Development predictive modeling Communication

Accountant

I.T.I Training Institute

Apr 2019 - Jun 2019 (2 months)

Handled school accounts requirements and supported social science-related documentation and preparation. Prepared presentations for prospective school requirements.

Communication Documentation

Education

Degrees, certifications, and relevant coursework

BNN College

Master's in Management, Management

2019 - 2021

Grade: 80.63%

Activities and societies: CRM and email marketing; digital marketing campaigns including SEO/SEM, email, social media, and display advertising; improving UX/SEO and campaign performance.

Completed a Master’s in Management focused on CRM and email marketing. Worked on digital marketing including website/UX and SEO, and monitored ongoing campaigns to improve performance.

G.M. Momin Women's College

Bachelor's in Commerce, Commerce

2016 - 2019

Grade: 8.15 CGPA

Activities and societies: Designed and maintained social media content; created infographics/logos/pamphlets/flyers; content writing and content marketing for the business.

Earned a Bachelor’s in Commerce with CGPA 8.15. Completed course-related work including content writing/content marketing and creating graphics for social media.