Open to opportunities

Palak Munjal

@palakmunjal

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MBA marketer & creator skilled in social strategy & trends. Creative, fast-adapting, F1 fan, & cinephile

India

Message

What I'm looking for

I’m looking for a role where I can own social/content strategy end-to-end, collaborate cross-functionally, and use performance tracking to improve engagement and conversions—while growing in brand-led marketing and go-to-market execution.

Versatile Marketing and Communications professional with an MBA and strong expertise in content strategy, copywriting, and market research. Proven track record in optimizing content strategies—including driving a 25% increase in add-to-cart conversions executing go-to-market strategies, and managing social platforms for diverse industries. Committed to bridging the gap between brand vision and audience engagement.

Experience

Work history, roles, and key accomplishments

Current

Social Media Consultant

Current

Freelance

Jun 2025 - Present (11 months)

Created social media content for captions, posts, and short-form reel scripts, ideating campaigns aligned with brand voice and audience preferences. Developed content strategies using trends and engagement insights to improve messaging clarity and relevance.

Content Writing Social Media Content Creation Reels Scripting Content Strategy Brand Voice Audience Research Engagement Insights Analysis

Current

Content & Social Media Consultant

Current

Freelance

Jun 2025 - Present (11 months)

Created social media content including captions, posts, and short-form scripts for Reels, maintaining brand voice and audience fit. Ideated content concepts and campaign ideas to support engagement with target audiences.

Social Media Content Creation Reels Scripting Captions Audience Targeting Content Strategy

Marketing & Communications Intern

Evolute Fintech Innovations Pvt. Ltd.

Feb 2025 - May 2025 (3 months)

Wrote website content aligned with brand voice, SEO guidelines, and platform-specific clarity. Developed digital content calendars, scripted internal communication and onboarding videos, and used AI tools to create internal video content.

SEO Content Writing Content Internal Communications Onboarding Cross Functional Collaboration

Marketing & Comms Intern

Evolute Fintech Innovations Pvt. Ltd.

Feb 2025 - May 2025 (3 months)

Wrote website content aligned with brand voice and SEO guidelines, supporting digital visibility and consistent messaging. Developed content calendars and scripted internal communication and onboarding videos while collaborating with cross-functional teams.

SEO Copywriting Internal Communications Onboarding Cross Functional Collaboration

Marketing Executive

Kapson Tekno Engineers

Jul 2024 - Jan 2025 (6 months)

Wrote marketing content including product descriptions, catalogs, and internal communication materials. Supported campaign and client communication with structured brand messaging and content strategy while conducting market research to refine positioning.

Content Marketing Product Descriptions catalog Internal Communications Brand Strategy Market Research Messaging Strategy Content Strategy Performance Tracking

Category Editor - Marketing

Vmart Retail Ltd.

Aug 2022 - May 2024 (1 year 9 months)

Created and executed marketing content plans aligned with campaign goals, writing engaging product and campaign copy to drive audience awareness. Managed content calendars and improved add-to-cart conversion by 25% through content insights that informed collection strategy and marketing personas.

Copywriting Audience Engagement Campaign Planning Personas Conversion Optimization Market Research

Category Editor - Marketing

Vmart Retail Ltd. (Limeroad)

Aug 2022 - May 2024 (1 year 9 months)

Created and executed content plans aligned with campaign goals, writing product and campaign copy to improve engagement. Managed content calendars, identified trend opportunities, and collaborated with creative teams to deliver audience-relevant content.

Content Planning Trend Research Copywriting Collaboration