Open to opportunities

Tiffani Tang

@tiffanitang

Message

Marketing manager driving revenue growth and market leadership for higher-education publishing programs.

United States

Message

What I'm looking for

I seek a marketing role where I can lead program launches, drive measurable revenue growth, collaborate cross-functionally, and scale marketing operations.

I am a marketing manager with progressive experience at Macmillan Learning / BFW Publishers, focused on driving revenue growth, program launches, and market positioning across higher-education and K–12 programs.

I have led strategy and execution for a $25M portfolio, launched new programs and positioned subject lines as market leaders, repeatedly exceeding enrollment and revenue goals (examples: 144% of goal for African American Studies; 127% and 139% for U.S. Government programs).

I excel at cross-functional coordination, event and conference planning, campaign development, and stakeholder relationship management, and I leverage tools like Salesforce, Marketo, Asana, and Adobe to deliver measurable results.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Macmillan Learning

Apr 2024 - Present (1 year 11 months)

Manage marketing strategy for a $25M portfolio across Economics, Business, Government, History, and African American Studies; launched new programs and exceeded revenue goals (144% for African American Studies, 127% and 139% for U.S. Government). Led major conference exhibit efforts, collecting 500+ leads in 2024 and 200+ in 2025.

Product Marketing Go To Market Campaign Management Event Planning Salesforce Marketo Email Marketing Vendor Management

Associate Marketing Manager

Macmillan Learning

Jun 2021 - Apr 2024 (2 years 10 months)

Drove AP Economics marketing to 134% of goal in 2023, increasing revenue by $2M; planned professional development workshops and built optimized sales outreach and bulk sampling campaigns to support sales funnel growth.

Campaign Strategy Email Marketing Lead Nurturing Marketo Salesforce CRM Process Improvement

Marketing Coordinator

Macmillan Learning

Oct 2018 - Jun 2021 (2 years 8 months)

Served as point person for marketing inquiries, streamlined conference processes and sales tool delivery, planned and hosted author webinars, and drafted annual marketing plans to support multi-market strategies.

Project Management Event Coordination Webinar Production Content Development Stakeholder Management Asana Monday.Com

Marketing Assistant

Macmillan Learning

Sep 2017 - Oct 2018 (1 year 1 month)

Managed and mentored up to three marketing interns, created national email campaigns and sales tools, and coordinated between marketing, editorial, digital, and sales teams to support pilot programs and market launches.

Email Marketing Campaign Execution Salesforce Zapier Adobe Photoshop