Tiago Martins

I am a strategic operator with over 6 years of experience in driving user acquisition, campaign performance, and P&L growth across European markets. My passion for esports and competitive gaming fuels my commitment to data analysis, funnel optimization, and scaling marketing operations. I have a proven track record of leading remote teams and building systems that deliver measurable outcomes.

In my current role as Operations Manager at Adzuna, I have successfully led performance and partner marketing initiatives across European markets. My focus on data-driven campaign optimization has resulted in an 18% year-over-year increase in campaign ROI. I have built automated BI dashboards using tools like Looker and Power BI, significantly reducing reporting time and enabling faster executive decisions. My hands-on experience with conversion funnels and ROI forecasting is particularly relevant to the esports and betting sectors.

Previously, I served as a Business Analyst at Digito Solutions, where I drove a 12% improvement in CPA through insights-based optimizations. I am deeply engaged with the esports community and am passionate about leveraging data strategy to grow esports audiences while ensuring integrity-driven innovation.