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Conrado Setti

@conradosetti

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Analytics specialist building data pipelines, dashboards and revenue-driving product insights.

Portugal

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What I'm looking for

I seek a data-driven role where I can build pipelines and dashboards, collaborate with product teams, and drive measurable revenue and user engagement growth.

I am an analytics specialist with experience designing and optimizing data pipelines, maintaining databases, and building interactive dashboards to turn complex data into actionable insights. I focus on enabling product decisions through metrics, feature-adoption analysis and market trend evaluation.

At Wellhub (former Gympass) I led the development of a user-invitation feature that increased engagement 35% and helped implement client-focused features that contributed to over 100,000 paid subscribers, while launching an invitations system that generated $500k in net revenue. Previously, I implemented Salesforce Marketing Cloud, managed international fundraising campaigns, and automated official reports for aviation authorities across Latin America.

I combine technical skills (SQL, PowerBI, Tableau, Metabase) with hands-on product and stakeholder collaboration to deliver measurable business impact. I seek roles where I can continue improving data-driven product strategies and drive growth through analytics and automation.

Experience

Work history, roles, and key accomplishments

Current

Analytics Specialist

Current

Wellhub

Mar 2022 - Present (3 years 9 months)

Spearheaded development of a user invitation feature that increased engagement by 35% and implemented an invitations system that converted users to paid subscribers, generating $500k in net revenue.

Data Pipelines SQL Tableau A B Testing Analytics & Strategy Dashboarding

Donor Engagement Coordinator

GRAACC

Jul 2020 - Mar 2022 (1 year 8 months)

Led implementation and operation of Salesforce Marketing Cloud, supervised a 10-member telemarketing team, defined KPIs and ROI analyses, and managed international fundraising initiatives.

Salesforce Marketing Cloud Campaign Strategy KPI Design ROI Analysis Team Leadership Telemarketing Fundraising Google Analytics

Data Specialist

United Airlines

Oct 2019 - Apr 2020 (6 months)

Developed and automated official reports for the National Civil Aviation Agency (ANAC) and led operational analysis across Latin America including demand forecasting and KPI control.

SQL KPIs Data Analysis Performance Management Excel

Senior Analyst

Cosin Consulting

Mar 2018 - Jan 2019 (10 months)

Developed and monitored strategic KPIs for accounting close cycles, identified budget deviations and implemented cost-reduction initiatives, and mapped financial processes for automation opportunities.

KPIs Financial Analysis Process Mapping Automation Stakeholder Management

Analyst

Accenture

Jul 2014 - Oct 2015 (1 year 3 months)

Analyzed company KPIs by extracting and manipulating performance databases using MS Access and SQL Server, and developed client presentations highlighting cost-reduction and revenue-growth opportunities.

SQL Server MS Access Data Analysis KPIs VBA Revenue Growth

Intern

J.P. Morgan

Mar 2012 - Jan 2013 (10 months)

PMO intern supporting Treasury and Security Services; established and managed project deadlines, monitored progress, and tracked goal achievement to meet critical milestones.

Project Management PMO Progress Track Treasury Operations

Education

Degrees, certifications, and relevant coursework

University of La Verne

Finance & Accounting

2013 - 2022

Studied Finance and Accounting through coursework at the University of La Verne, covering financial analysis and accounting principles.

Università di Bologna - Bologna Business School

Master of Business Administration, Business Administration

2016 - 2017

Attended the Bologna Business School for MBA studies, focusing on business management and strategy.

Universidade de São Paulo - Escola Politécnica

Bachelor of Engineering, Materials Engineering

2008 - 2013

Completed a Materials Engineering program at the Polytechnic School of the University of São Paulo focused on engineering fundamentals and materials applications.