Open to opportunities

Thomas Sperneder

@thomassperneder

Market development executive for Austrian B2B growth, who built Saxoprint’s local brand and developed enterprise partnerships.

Austria

Message

What I'm looking for

I’d like to help Pandektes establish a stronger commercial presence in Austria by developing relationships with law firms and corporate legal departments, identifying strategic partners, and building a repeatable go-to-market approach in close collaboration with its DACH and international teams.

I see an opportunity to make Pandektes’ AI-powered legal research more accessible to Austrian customers. I’d bring more than 15 years of B2B sales, marketing, and market development experience across the DACH region to building its local market.

At Saxoprint, I built the brand and market presence in Austria from the ground up, managed the Austrian business, and developed customer acquisition and sales partnerships. I coordinated local go-to-market and marketing activities with international teams.

At Kurant and FLYERALARM, I developed go-to-market strategies and strategic enterprise partnerships, including collaborations with MediaMarkt/Saturn and Austrian Post. My work has focused on B2B growth and developing new markets and customer relationships.

I’ve completed the Master Business with AI program at Leaders of AI, Hochschule Fresenius, and my practical work spans generative AI, AI-driven workflows, video production, and storytelling. I speak on AI video generation, produce AI-avatar YouTube formats, and created a young adult book combining original storytelling with AI-generated imagery.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing & Sales Europe

Current

Kurant GmbH

Mar 2022 - Present (4 years 7 months)

Lead all marketing, sales, and business development activities to consolidate market leadership in Europe. Develop and execute go-to-market strategies for B2B markets and negotiate strategic enterprise partnerships.

Marketing Sales Business Development Go To Market Strategy B2B Strategic Partnerships Key Account Management

Head of Business Development

Flyeralarm GmbH

May 2020 - Feb 2021 (9 months)

Identified new B2B market opportunities, sales channels, and customer segments. Established strategic partnerships to drive revenue growth and enhance customer retention in the corporate sector.

Business Development B2B Market Analysis Strategic Partnerships Revenue Growth Customer Retention

Country Manager Austria

Saxoprint GmbH

Oct 2014 - Mar 2020 (5 years 5 months)

Held comprehensive P&L and market responsibility for Austria, building the brand and market presence from the ground up. Drove new customer acquisition, managed B2B key accounts, and developed sales partnerships.

P&L management Market Development Brand Building Customer Acquisition B2B Sales Key Account Management Go To Market Strategy

Author & Creative Producer

Author and Creative Project

Nov 2013 - Sep 2014 (10 months)

Developed an independent educational storytelling project, combining concept, narrative development, creative production, and commercialisation.

Creative Writing Storytelling Project Management Content Creation

Head of Marketing & PR

druck.at

Nov 2012 - Sep 2013 (10 months)

Led the marketing team with a core focus on B2B lead generation, customer acquisition, and partner programs.

Marketing PR B2B Lead Generation Customer Acquisition Partner Programs

International Head of Marketing Europe

Vienna International Hotelmanagement AG

Jun 2010 - Sep 2012 (2 years 3 months)

Responsible for international marketing across several European markets. Developed and coordinated cross-market marketing activities.

International Marketing Cross Market Coordination Marketing Strategy

Management and owner

m+cc Agency for Marketing and Communication

Nov 2001 - May 2010 (8 years 6 months)

Founded and led a marketing agency, with responsibility for customer acquisition, strategic consulting, business development, and integrated marketing and communications projects.

Marketing Business Development Strategic Consulting Customer Acquisition Integrated Communications