Birgit Fischer

At ParadiseWords LLC, I lead the strategic direction of all marketing communications, managing a cross-functional team of 70 FTEs and a budget of more than €2 million. I introduced HubSpot and Salesforce marketing automation, improving efficiency by 40%, while delivering 35% ROI growth from 2022 to 2024.

I've grown organic reach by 60% through data-driven SEO and content strategy, and scaled Google Ads and Meta campaigns across EU and US markets to ROAS above 4x.

Previously, at First Word Media, I directed marketing initiatives through OKR-based management, increasing organic traffic by 45% in two years and lead conversion by 28% through automation workflows. My work spans B2B and B2C content, social media, campaign management, marketplaces, and performance marketing.

I also bring experience building brands and content strategies in beauty, developing social communities and new markets, and shaping digital learning and onboarding programmes in an international media environment. My foundation in sports journalism sharpened my editorial judgment, deadline discipline, and ability to communicate clearly.