Open to opportunities

Thiago Araujo

@thiagoaraujo2

Message

I build data-driven mobile products that improve conversion, retention, and revenue.

Brazil

Message

What I'm looking for

I'm looking to lead data-driven consumer products from discovery through execution, partnering closely with engineering and GTM teams to improve user engagement, retention, conversion, and business outcomes.

I'm leading two cross-functional squads at AIR Company, embedded with Latin America's largest automaker, building consumer-facing mobile products across five iOS and Android apps. I shipped an LLM assistant that lets users search 100k+ vehicle-information entries in natural language while balancing hallucinations, evaluation quality, latency, and cost.

I use SQL, Google Analytics, and experimentation to find where users drop off and turn those signals into better experiences. My A/B tests reduced sign-up drop-off by 40% and improved conversion by 8%, while an Apple Pay integration reduced abandonment by 80%.

At eDreams ODIGEO, I owned a consumer product for 5M subscribers in 45 countries and led a squad of seven backend developers and a Product Designer. My cohort analysis and experimentation work contributed to €10M in incremental revenue.

I've also built analytics and operations systems, managed hiring and people operations for a team of eight, and co-founded Lab in Hands, a healthtech marketplace. I enjoy taking products from discovery and framing through MVP, go-to-market, and measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Owner

Current

AIR Company

Jan 2025 - Present (1 year 7 months)

Lead two cross-functional squads of backend and frontend developers, owning consumer-facing mobile-first products across 5 iOS/Android apps. Shipped an LLM assistant for a consumer mobile app, improving onboarding performance by 30% and engagement rate by 5%.

SQL Google Analytics A B Testing LLM Mobile Apps iOS Android Product Management Stakeholder Management

Product Manager

eDreams ODIGEO

Sep 2022 - Jul 2024 (1 year 10 months)

Led a squad of 7 backend developers and 1 Product Designer, owning a consumer-facing product for 5M subscribers across 45 countries. Drove data-driven cohort analyses and experimentation, contributing to €10M incremental revenue.

SQL Cohort Analysis A B Testing Product Management Experimentation Data Analysis

Data Analyst

Demarco

Jul 2021 - Aug 2022 (1 year 1 month)

Built dashboards and analytical models in Power BI to support commercial and operations decisions, improving team performance by 35%. Led ad-hoc SQL analyses to identify cost reduction and revenue opportunities, reducing manual analysis by 60%.

Power BI SQL Data Analysis Dashboarding

Operations Manager

Cantina HCF

Jan 2019 - Jun 2021 (2 years 5 months)

Managed a team of 8 direct reports, owning payroll, hiring, and day-to-day people operations. Automated operational reporting processes, reducing report creation time by 45%, and drove a 26% revenue increase through cross-functional improvements.

Operations Management Process Automation Team Management Payroll Hiring

Product Manager & Co-Founder

Lab in Hands

Nov 2016 - May 2020 (3 years 6 months)

Co-founded a healthtech startup digitizing interactions between doctors and pharmaceutical companies. Led end-to-end product discovery from problem identification to MVP scoping and go-to-market preparation, and pivoted product strategy based on commercial insights.

Product Management Product Discovery Go To Market Healthcare B2B