Maria Azevedo

Defined the vision, roadmap, and business model for HUS, launching an AI-powered digital health platform from concept to market. Acquired 1,000+ monthly active users with zero paid marketing spend and introduced three tiered subscription models.

Optimized product catalog processes and cross-market operational workflows for Natura & Avon across Latin America, increasing product registration throughput by 6x. Built an AI-powered internal operations system using LLMs and AI-assisted development, processing 80,000 products per semester.

Analyzed healthcare workflows for the Pernambuco State Health Department, translating complex business needs into functional specifications and supporting AI-driven initiatives. Delivered 12 months of planned work in just 3 months and achieved 100% coverage of documented requirements.

Directed product vision, customer discovery, and roadmap planning for a SaaS project management platform, contributing to a 17,000% growth in product sessions. Translated customer feedback into user stories and functional specifications, contributing to 3x higher user retention.

Spearheaded product and quality assurance initiatives for privacy-focused decentralized communications and blockchain infrastructure. Coordinated launch readiness, Agile ceremonies, and backlog execution, integrating product metrics, customer research, and user feedback.

Engineered national marketing strategies that elevated brand positioning and awareness across a 93-store franchise network, driving a 15% growth in customer engagement. Amplified product visibility through consumer marketing campaigns, leveraging predictive analytics to achieve 22% sales growth within six months.

Orchestrated regional marketing initiatives across five key areas, including CRM optimization and BTL promotions, driving a 25% increase in qualified leads within six months. Managed a 30-person field team, coordinating marketing initiatives and campaign execution.

Bachelor's degree in Advertising and Communications with a focus on Communication and Media Studies.

Postgraduate degree in Digital Products.

Completed coursework in AI Product Specialist, Product Management, Digital Product Leadership, and Web Accessibility.