Kotoe User
@kotoeuser
Senior Digital Marketing Specialist with expertise in SEO and user acquisition.
What I'm looking for
As a Senior Digital Marketing Specialist at Gartner Inc., I have successfully designed and executed user acquisition and brand campaigns tailored for the Japanese market. My role as an SEO champion involved collaborating with various marketing teams across 38 international sites, ensuring that our strategies were not only effective but also aligned with global standards. My analytical skills have allowed me to conduct quarterly market and competitor research, identifying key opportunities for growth and product improvement.
Throughout my career, I have consistently delivered results, such as achieving a remarkable 17% revenue growth in the Japanese market amidst a global decline. My experience extends to managing digital content promotion and amplifying campaigns for significant events like the Matsuri festival in Barcelona. I have also contributed to ongoing Google ad campaigns, which have been pivotal in driving revenue, and I take pride in having improved our Domain Rating significantly during my tenure.
Experience
Work history, roles, and key accomplishments
Senior Digital Marketing Specialist
Gartner Inc.
Jan 2022 - Nov 2024 (2 years 10 months)
Designed and executed user acquisition and brand campaigns in the Japanese market. Acted as an SEO champion, liaising between local marketers and SEO teams across 38 international sites.
SEO Marketer for Japan & Spain
Casumo
Apr 2020 - Jan 2022 (1 year 9 months)
Applied best SEO practices under iGaming regulations for the Japanese and Spanish markets. Involved in market launch projects, including technical SEO strategy, content evaluation, and link building.
SEO & Web Creator
Freelance
Jun 2019 - Apr 2020 (10 months)
Provided SEO and web creation services for various clients, including a major Japanese festival, real estate companies, and restaurants. Focused on improving online visibility and digital presence.
SEO Specialist & Country Manager
Tiendeo Web Marketing SL
May 2015 - Oct 2019 (4 years 5 months)
Managed SEO strategies for websites across 13 countries, optimizing performance through data-driven analysis. Developed and executed comprehensive content strategies and managed social media campaigns for the Japanese market.
English Language & PC System Adviser
Toshin Business School
Aug 2013 - Aug 2014 (1 year)
Advised around 50 students on English language and PC systems, assisting them to improve their TOEIC scores. Provided administrative support and accurate guidance in the field.
Education
Degrees, certifications, and relevant coursework
Kanagawa University
Bachelor's Degree, General Studies
Completed a Bachelor's Degree program. Gained foundational knowledge in a specific field of study.
Grupo Femxa
SEO & SEM Position, Digital Marketing
Completed a program focused on SEO and SEM strategies. Gained knowledge in digital marketing techniques and tools.
CENTRO INFORMÁTICA PROFESIONAL S.L.
Master of Digital Marketing, Digital Marketing
Acquired advanced knowledge in digital marketing, covering various aspects of online promotion and strategy. Developed skills in managing digital campaigns and analyzing market trends.
Graduate School of Management in Barcelona
MBA, Business Administration
Pursued a Master of Business Administration, focusing on comprehensive business management principles. Developed strategic thinking and leadership skills applicable to various industries.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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