Open to opportunities

Kotoe User

@kotoeuser

Message

Senior Digital Marketing Specialist with expertise in SEO and user acquisition.

Spain

Message

What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can leverage my digital marketing expertise to drive impactful campaigns and contribute to business growth.

As a Senior Digital Marketing Specialist at Gartner Inc., I have successfully designed and executed user acquisition and brand campaigns tailored for the Japanese market. My role as an SEO champion involved collaborating with various marketing teams across 38 international sites, ensuring that our strategies were not only effective but also aligned with global standards. My analytical skills have allowed me to conduct quarterly market and competitor research, identifying key opportunities for growth and product improvement.

Throughout my career, I have consistently delivered results, such as achieving a remarkable 17% revenue growth in the Japanese market amidst a global decline. My experience extends to managing digital content promotion and amplifying campaigns for significant events like the Matsuri festival in Barcelona. I have also contributed to ongoing Google ad campaigns, which have been pivotal in driving revenue, and I take pride in having improved our Domain Rating significantly during my tenure.

Experience

Work history, roles, and key accomplishments

Senior Digital Marketing Specialist

Gartner Inc.

Jan 2022 - Nov 2024 (2 years 10 months)

Designed and executed user acquisition and brand campaigns in the Japanese market. Acted as an SEO champion, liaising between local marketers and SEO teams across 38 international sites.

SEO SEM PR Product Marketing Brand Management Digital Marketing Google Ads LinkedIn Ads Content Promotion Sales Enablement Influencer Marketing Market Research Competitor Analysis

SEO Marketer for Japan & Spain

Casumo

Apr 2020 - Jan 2022 (1 year 9 months)

Applied best SEO practices under iGaming regulations for the Japanese and Spanish markets. Involved in market launch projects, including technical SEO strategy, content evaluation, and link building.

SEO Technical SEO Content Strategy Link Building Domain Management ASO Collaboration Google Analytics SEMrush Ahrefs

SEO & Web Creator

Freelance

Jun 2019 - Apr 2020 (10 months)

Provided SEO and web creation services for various clients, including a major Japanese festival, real estate companies, and restaurants. Focused on improving online visibility and digital presence.

SEO Digital Marketing Content Strategy Link Building Website Optimization Client Management

SEO Specialist & Country Manager

Tiendeo Web Marketing SL

May 2015 - Oct 2019 (4 years 5 months)

Managed SEO strategies for websites across 13 countries, optimizing performance through data-driven analysis. Developed and executed comprehensive content strategies and managed social media campaigns for the Japanese market.

SEO Content Strategy Social Media Marketing UX Analysis Website Optimization Data Analysis Digital Marketing Campaign Management

English Language & PC System Adviser

Toshin Business School

Aug 2013 - Aug 2014 (1 year)

Advised around 50 students on English language and PC systems, assisting them to improve their TOEIC scores. Provided administrative support and accurate guidance in the field.

Administrative Support TOEIC Educational Consulting

Education

Degrees, certifications, and relevant coursework

Kanagawa University

Bachelor's Degree, General Studies

Completed a Bachelor's Degree program. Gained foundational knowledge in a specific field of study.

Grupo Femxa

SEO & SEM Position, Digital Marketing

Completed a program focused on SEO and SEM strategies. Gained knowledge in digital marketing techniques and tools.

CENTRO INFORMÁTICA PROFESIONAL S.L.

Master of Digital Marketing, Digital Marketing

Acquired advanced knowledge in digital marketing, covering various aspects of online promotion and strategy. Developed skills in managing digital campaigns and analyzing market trends.

Graduate School of Management in Barcelona

MBA, Business Administration

Pursued a Master of Business Administration, focusing on comprehensive business management principles. Developed strategic thinking and leadership skills applicable to various industries.