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Tereza Palaonta

@terezapalaonta

Fractional Marketing Director at Palaonta Marketing Ltd. helping small businesses simplify marketing and connect it to sales.

Cyprus

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What I'm looking for

I help small businesses and entrepreneurs simplify their marketing, define strategy, understand what’s working, and build a roadmap connecting marketing to sales. I’m available for ongoing fractional direction, focused consulting, and practical workshops and digital tools.

At Palaonta Marketing Ltd., I help small businesses and entrepreneurs make sense of their marketing and turn it into something that works. I provide strategic direction and practical support when daily operations leave little room to plan.

My work includes helping businesses define strategy, understand what is working, and build roadmaps that connect marketing to sales. I draw on experience across hospitality, creative, education, and lifestyle industries.

At EVO Fitness, I developed and executed marketing, sales, and retention strategies and campaigns. I also supported club launch strategies and managed projects including a mobile app, landing pages, and marketing automation.

Earlier, at Danone Early Life Nutrition, I worked on content and social media strategy, SEO, and online listening, using customer insights to inform content and SEO. I hold a master’s degree in Marketing Communication and offer fractional marketing direction, focused consulting sessions, and workshops and digital tools.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant & Founder

Current

Palaonta Marketing Ltd

Dec 2024 - Present (1 year 10 months)

Worked as Marketing Consultant & Founder at Palaonta Marketing Ltd.

Performance Metrics Strategy Digital Strategy Digital Marketing and Media

Customer Success Partner

PII Tools

Jan 2026 - Jun 2026 (5 months)

Worked as Customer Success Partner at PII Tools.

Country Manager Cyprus

VIEW

Sep 2023 - Nov 2024 (1 year 2 months)

Worked as Country Manager Cyprus at VIEW.

Marketing Strategy Presentation Skills Business to Business (B2B)Sales Presentations Negotiation Account Management Facebook Ads Customer Satisfaction Digital Marketing Strategy Sales Business Development Client Relations Market Research

Self Employed - marketing consultancy

Self-employed

Feb 2019 - Aug 2023 (4 years 6 months)

Worked as Self Employed - marketing consultancy at Self-employed.

B2C Marketing Digital Strategy Multi channel Marketing Facebook Ads

Group Marketing Manager

EVO Fitness

Jul 2016 - Sep 2018 (2 years 2 months)

* Development and execution of global Marketing, Sales and Retention strategies and campaigns
* Supervising regional sales and marketing performance and leading regional marketing campaigns (DACH)
* Brand management
* Driving digital communication via owned media
* Development and support of club launch strategies (design, marketing communication, lead generation)
* Training and development of reg

Marketing Strategy Campaigns Presentation Skills Marketing Management Inbound lead generation Team Management B2C Marketing Digital Strategy Multi channel Marketing Performance Metrics Facebook Ads Branding Digital Marketing Strategy Reporting Brand Awareness Inbound Marketing Brand Building Social Media

Digital Communication Manager CZ&SK

Danone Early Life Nutrition

Nov 2014 - Jun 2016 (1 year 7 months)

* Direct report to a CODI member (N-1) and a Crisis Manager
* Content and Social Media strategy
* WOM marketing with the main goal of gaining positive reviews about brands and products
* SEO, linkbuilding
* Online Listening - set up of processes and its supervision, using customer insights to drive sustainable Content and SEO strategies
* Partnerships
* Team management - leading and developing up

Facebook SEO Email Marketing Community Management Campaigns Presentation Skills B2C Marketing Facebook Marketing Performance Metrics Facebook Ads Social Media Metrics Content Marketing Reporting Brand Awareness User Experience Testing

Group Social Media Manager

Holmes Place

Mar 2014 - Nov 2014 (8 months)

* Monitoring, listening, responding on central SM platforms
* Social Media Strategy
* Analytics & Reporting
* Internal trainings for employees
* Team management

Facebook Social Media Marketing Campaigns Presentation Skills Team Management Erasmus Coordinator B2C Marketing Facebook Marketing Facebook Ads Social Media Metrics Reporting Brand Awareness Social Media

Group Digital Marketing Coordinator

Holmes Place

Nov 2012 - Feb 2014 (1 year 3 months)

* Coordination of central digital projects within regions
* Administration of central digital platforms
* Monitoring & Reporting
* Administration of central social media platforms
* Trainings
* Team management
* Project management

Facebook Social Media Marketing B2C Marketing Facebook Ads Social Media Metrics Reporting Social Media

Marketing Assistant

AHOLD Czech Republic a.s.

May 2011 - Oct 2012 (1 year 5 months)

* Support of ATL and BTL teams
* Responsibility for weekly and monthly based in-store communication – assigning, correction and approval of marketing materials (in-store materials e. g. posters, stoppers and outdoor e. g. billboards)
* Coordination of delivery of marketing materials during special stores„ openings
* Correction, proofreading of leaflets
* On-line campaign support via social network

B2C Marketing In Store Marketing Proofreading