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Kseniia Kaleniuk

@kseniiakaleniuk

Senior marketing leader with 13+ years of experience in 360° marketing, international growth, brand strategy, digital, PR, and product marketing.

Cyprus

Message

I am a senior marketing leader with 13+ years of experience in 360° marketing, international growth, brand strategy, digital marketing, PR, and product marketing.

I have built marketing strategies and teams across Education/EdTech and Real Estate, working with international markets including Poland, Cyprus, Turkey, and Canada. My experience includes go-to-market strategy, brand positioning, digital acquisition, CRM, funnels, PR, product launches, budget and KPI management, and team leadership.

I am interested in CMO, Head of Marketing, Marketing Director, and senior Product/Brand Marketing roles, particularly in Education/EdTech, Real Estate, Healthcare, Beauty & Wellness, Hospitality, Travel, and consumer brands.

I am especially interested in international companies where I can combine strategic leadership, team building, brand growth, and measurable business results.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Cyprus Property Gallery

Aug 2025 - Present (1 year 2 months)

Defined and implemented marketing strategies across all brands and markets, relaunched digital marketing, and implemented a CRM-driven lead management system with automated dashboards.

Marketing Strategy Multi Brand Portfolio Management Digital Marketing Paid Media Social Media Email Marketing Content Marketing SEO SEM Funnel Optimization CRM Lead Management Marketing Automation Dashboarding Budget Management ROI KPIs Market Analysis Competitive Analysis

Head of International Marketing

Key.study

Aug 2022 - Jan 2025 (2 years 5 months)

Led local teams through the marketing launch of three offline schools in Poland and Cyprus and a new office in Turkey, enrolling 720 students in two years, surpassing the initial target by 25%. Oversaw multi-channel campaigns and PR plans.

Marketing Strategy Go To Market Team Leadership Budget Management ROI Multi channel Campaigns Social Media Email Marketing Paid Advertising PR Media Relations Influencer Partnerships Crisis Communications International Exhibitions Reporting

Head of Product Marketing and PR

STUDY.UA

Jan 2013 - Jan 2022 (9 years)

Launched 15 new English language academies and grew the client base from 200 to 3,000 clients per year (2017–2019). Built and improved sales funnels, ran A/B tests, and managed digital campaigns across Meta Ads, Google CPC, SEO, and YouTube.