Open to opportunities

Anna User

@annauser27

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Marketing & Sales Manager focused on data-driven, social-first campaigns that grow engagement and leads.

Cyprus

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What I'm looking for

I’m looking for a marketing role where I can lead integrated, social-first campaigns—combining influencer/content strategy with marketing analytics—to grow qualified leads, strengthen brand presence, and collaborate with cross-functional teams.

I’m a Marketing & Sales Manager in Limassol, building multi-channel, social-first campaigns across Instagram, email, and digital platforms. I plan and execute go-to-market work from concept to launch, monitoring performance to optimize content and improve audience engagement.

Alongside school-industry collaboration, I’ve worked in PR & Marketing and Marketing & Admissions, creating SEO articles, PR announcements, marketing copy, and employer-branding content. I combine influencer marketing, content strategy, and marketing analytics with research-led messaging—backed by results like a 30% increase in qualified inbound inquiries, a 15% lead-to-consultation conversion improvement, and 100+ student enrollments.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Sales Manager

Current

Trinity Private School

Mar 2026 - Present (4 months)

Planned and executed multi-channel marketing campaigns, creating social-first content across Instagram, email, and digital platforms. Built partnerships with schools and community organizations and monitored campaign performance to optimize audience engagement.

Multi channel Marketing Instagram Email Marketing Digital Marketing Campaign Execution Performance Monitoring Audience Engagement Content Strategy

PR & Marketing Intern

FXBO

Jun 2025 - Jul 2025 (1 month)

Created social media content, SEO articles, PR announcements, and marketing copy for a global B2B SaaS company. Supported employer branding campaigns through content creation and internal communications.

PR Communications Marketing Copywriting Social Media Content Creation SEO Employer Branding

Marketing & Admissions Specialist

Come and Pass

Oct 2023 - Jun 2025 (1 year 8 months)

Planned and executed digital marketing campaigns across social media and email, contributing to a 30% increase in qualified inbound enquiries. Analyzed campaign performance and lead conversion metrics and supported student recruitment through cross-functional collaboration.

Digital Marketing Social Media Marketing Email Marketing Lead Conversion Marketing Analytics Audience Engagement Student Recruitment

Content Creator

Team of @zhilin.roman and @marichevva

Mar 2021 - Jul 2021 (4 months)

Created social-first content and managed Instagram accounts to maintain brand identity and support engaging visual storytelling. Monitored social media trends and audience behavior to optimize content performance and guide creative direction.

Visual Storytelling Audience Optimizer

Education

Degrees, certifications, and relevant coursework

Nova SBE

Master of Science in Management, Integrated Marketing Communications

2024 - 2026

Grade: 18/20

MSc in Management with a focus on Integrated Marketing Communications. Thesis: "Powering the Smart Home: A Business Strategy for NOS in Smart Home Energy Solutions".

University of Debrecen

Bachelor of Science in Commerce and Marketing, Commerce and Marketing

2021 - 2024

Grade: 4.7

BSc in Commerce and Marketing with a thesis on improving business processes by integrating Lean Management principles through a mixed-method analysis of expert insights and academic perspectives.