Open to opportunities

Tayná Guerra

@taynguerra

Communication Specialist with strong expertise in community management, content strategy and audiovisual. Experience across the private and nonprofit.

Brazil

Message

What I'm looking for

I seek roles where I can lead marketing operations, campaign execution, and event coordination within collaborative teams, using CRM tools to drive measurable engagement.

Communication Specialist with strong expertise in community management, content strategy, and multichannel campaigns. Experience across the public, private, and nonprofit sectors, focusing on social media management, audience engagement, metrics analysis, and visual storytelling.

Proficient in strategic planning, editorial calendar development, content curation, and active listening on digital platforms, with a track record of building meaningful connections between organizations and their communities.

Postgraduate degree in Corporate Communication Management and certifications in Big Data Analytics and Competitive Intelligence. Skilled in Canva, Figma, Miro, Notion, Google and Microsoft Office, applying both qualitative and quantitative research methods to communication projects.

Strength lies in combining strategic thinking, creativity, and narrative sensitivity to generate impact through communication.

Areas of interest: Community Management, Communication Strategy, Audiovisual Content Production.
Languages: English (C2), Portuguese (native), Spanish (basic).

Experience

Work history, roles, and key accomplishments

Current

Community Manager

Current

Market Blitz

Jun 2024 - Present (1 year 4 months)

Provide operational and strategic support for digital campaigns across Brazilian states, managing influencer deliverables, budgets, and timelines while using HubSpot to document communications and automate partner touchpoints.

Community Management Influencer Marketing Campaign Management HubSpot Budget Management Reporting Automation

Current

Freelance Social Media Producer

Current

Freelance

Jan 2016 - Present (9 years 9 months)

Planned and executed digital marketing campaigns and event activations for diverse clients, produced bilingual SEO content, and oversaw video production, scripting, and editing.

Content Production Social Media Management Event Production Video Production Bilingualism Client Management

Social Media Manager

Instituto Guaicuy

May 2023 - Dec 2023 (7 months)

Led multi-channel digital campaigns, oversaw content production and performance tracking, and implemented editorial calendars and budget reports to maximize outreach and community engagement.

Social Media Strategy Content Production Performance Analysis Podcast Production Video Editing Community Engagement

Digital & Internal Communications Analyst

Instituto Guaicuy

Nov 2020 - May 2023 (2 years 6 months)

Planned and executed internal branding and corporate communications, managed events and logistics for 250+ employees, and coordinated campaigns with HR, Legal, and Finance to improve employee engagement.

Internal Communications Employee Engagement Newsletter Production Employer Branding Campaign Execution Documentation

Communication Analyst

Nextin Brasil

Jul 2019 - Jan 2020 (6 months)

Led customer engagement campaigns for a SaaS company, managed CRM strategies aligned to the customer journey, and analyzed campaign performance to support marketing operations and retention.

CRM Management Customer Engagement Campaign Analysis Retention RD Station Messaging Strategy Data Analysis Marketing Operations

Social Media Manager

Inc Agency

Jan 2018 - May 2019 (1 year 4 months)

Oversaw end-to-end digital strategy for multiple client accounts, led influencer and partnership collaborations, and coordinated teams and timelines to meet campaign objectives.

Digital Strategy Client Management Influencer Partnerships Project Coordination Content Strategy Workflow Optimization Social Analytics

Account Manager

Conta.MOBI

Nov 2017 - Mar 2018 (4 months)

Designed customer loyalty and engagement strategies and conducted data analysis on customer behavior to inform targeted campaigns and improve retention.

Account Management Customer Retention Data Analysis Retention Campaign Planning CRM