Open to opportunities

Ananda Quintas

@anandaquintas

Message

Experienced Marketing Specialist with a focus on social media strategies.

Brazil

Message

What I'm looking for

I seek a dynamic role that fosters creativity and innovation in marketing.

I am a seasoned Marketing Specialist with over 10 years of experience, primarily focusing on social media strategies and digital marketing. My journey has been marked by significant achievements, including a 20% increase in engagement and views on Liberty and HDI's social media platforms in 2024. I excel in creating 360º social media strategies and influencer campaigns that resonate with audiences, driving high engagement rates and optimizing campaign performance through data analysis.

Throughout my career, I have managed substantial media budgets, leading projects that align with global standards while adapting to local markets. My role in the rebranding from Liberty Seguros to Yelum Seguradora showcases my ability to navigate complex marketing landscapes. I am passionate about leveraging my skills in project management and digital communication tools to foster collaboration and achieve outstanding results in any marketing endeavor.

Experience

Work history, roles, and key accomplishments

Senior Marketing Analyst

Liberty Seguros | Grupo HDI

Jul 2019 - Sep 2023 (4 years 2 months)

Led social media strategy and content production for multiple brands under the HDI Group, achieving a 20% increase in engagement. Managed a budget of R$ 4 million and collaborated with international teams to optimize campaigns. Developed reports and dashboards for performance analysis and stakeholder insights.

Social Media Strategy Content Production Campaign Management Budget Management Performance Analysis Community Management Digital Marketing Project Management Data Analysis

Mid-Level Marketing Analyst

Agosto Comunicação e Estratégia Para Alimentos

May 2018 - Jul 2019 (1 year 2 months)

Developed and executed social media content strategies for B2B and B2C brands, managing community engagement and reputation. Collaborated with international teams to adapt marketing strategies and produced performance analysis reports.

Content Strategy Social Media Management Community Engagement Performance Analysis Project Coordination Digital Marketing Customer Service Brand Strategy Market Analysis

Mid-Level Marketing Analyst

Loures Consultoria

Jul 2017 - Jun 2018 (11 months)

Planned and executed social media content strategies, managed community engagement, and monitored brand reputation. Collaborated on integrated communication projects and produced performance analysis reports.

Social Media Strategy Community Management Content Production Performance Analysis Brand Reputation Project Management Customer Service Digital Marketing Market Trends

Mid-Level Marketing Analyst

Ideal H+K Strategies

Oct 2016 - Jul 2017 (9 months)

Managed social media content strategies and community engagement for various clients. Developed performance analysis reports and monitored digital trends to enhance brand visibility.

Content Strategy Community Management Performance Analysis Digital Marketing Brand Strategy Project Coordination Customer Service Market Analysis

Freelance Social Media Analyst

PlayReplay

Jul 2014 - Jun 2017 (2 years 11 months)

Developed and managed social media content strategies to enhance brand engagement. Monitored brand reputation and produced detailed performance reports to optimize future campaigns.

Social Media Strategy Content Management performance reporting Community Management Digital Marketing Customer Service Market Trends

Mid-Level Marketing Analyst

Neogama

Apr 2016 - Oct 2016 (6 months)

Managed 360º marketing strategies and social media content for clients, ensuring alignment with brand voice and market needs. Conducted social listening and reputation management.

Social Media Management Community Engagement Project Coordination Digital Marketing Customer Experience Social Media Listening Performance Analysis Market Adaptation

Junior Marketing Analyst

Sapient AG2

Jun 2015 - Mar 2016 (9 months)

Assisted in planning and implementing social media content strategies, managing community engagement, and producing performance analysis reports for various clients.

Content Strategy Community Management performance reporting Digital Marketing Project Coordination Customer Service Market Trends

Junior Marketing Analyst

B-Young Social Media Co.

Jan 2014 - May 2015 (1 year 4 months)

Planned and produced social media content for various clients, managing community engagement and monitoring brand reputation. Produced performance analysis reports to inform strategy.

Content Production Social Media Management Community Engagement Performance Analysis Brand Reputation Digital Marketing Project Coordination Customer Service Market Trends

Education

Degrees, certifications, and relevant coursework

São Paulo Digital School

Digital Marketing Training Program, Digital Marketing

2017 - 2017

Completed a Digital Marketing Training Program focusing on Social Media Strategy and Facebook Marketing, enhancing skills in digital marketing techniques and social media engagement.

Universidade Anhembi Morumbi

Bachelor’s Degree in Social Communication – Advertising and Marketing, Social Communication

2010 - 2013

Bachelor’s Degree in Social Communication with a focus on Advertising and Marketing, covering various aspects of marketing strategies, communication theories, and practical applications in the advertising industry.