Open to opportunities

Tasmiyah Suliman

@tasmiyahsuliman

Digital Marketing & Performance Specialist with 5+ years’ experience across paid media, strategy, analytics and B2B/B2C campaigns.

South Africa

Message

What I'm looking for

I’m looking to keep building data-powered digital marketing capabilities, combining creative strategy, analytics, marketing technology, coding, and business intelligence to deliver measurable business growth.

I’m a Digital Marketing & Performance Specialist with over five years of experience across paid media, digital strategy, social media, content and performance analytics.

In my current role at CTU Training Solutions, working across both B2C and B2B audiences. My experience includes Meta and Google Ads, audience segmentation, campaign optimisation, budget allocation, A/B testing, conversion tracking and performance reporting.

I take a data-driven approach to marketing, using metrics such as CTR, CPC, conversions, ROI and ROAS to understand performance and make informed optimisation decisions. I also have experience developing social media and content strategies across Meta, LinkedIn, TikTok, YouTube, X and Google Business Profiles.

Previously, I worked within the healthcare sector at Avacare Health, where I helped develop the organisation’s digital and social media presence. My broader experience spans healthcare, education, automotive, property, fashion and other B2B and B2C environments.

Alongside my marketing experience, I’m currently completing a Bachelor of Commerce through UNISA and hold certifications across Meta, Google Analytics, Google Ads, Google Tag Manager, HubSpot and Digital Marketing through UCT.

I’m particularly interested in opportunities where I can combine digital marketing, performance strategy, analytics and commercial thinking to drive measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Digital marketing and Social media marketer

Current

CTU Training Solutions (Pty) Ltd

Oct 2025 - Present (11 months)

Driving digital marketing, paid media and social strategy across CTU Training Solutions’ national footprint, supporting B2C, B2B marketing and brand growth across 11 campuses.

• Manage and optimise paid media campaigns across Meta, including campaign architecture, audience segmentation, budget allocation, creative testing and ongoing performance optimisation.

• Analyse campaign and channel perf

Performance Marketing Digital Marketing Digital Marketing Analytics Social Media Marketing Content Strategy Paid Media Advertising Paid Social Media Meta Ads Lead Generation A B Testing LinkedIn marketing

Digital marketing manager

Avacare health

Sep 2024 - Oct 2025 (1 year 1 month)

Established and managed the digital marketing department, leading strategy, content, Meta and Google Ads, SEO, analytics and reporting across multiple business units.

Meta Ads Google Analytics

Digital Marketer

Avacare Health Group

Sep 2024 - Oct 2025 (1 year 1 month)

Worked as Digital Marketer at Avacare Health Group.

Social Media Strategy Data Analysis Digital Marketing Content Creation

Junior Graphic Designer

Avacare Health Group

Oct 2023 - Sep 2024 (11 months)

Worked as Junior Graphic Designer at Avacare Health Group.

Graphic Design Social Media Strategy Social Media Management Adobe Creative Suite Content Creation Marketing Graphic Design

Graphic Design Intern

Avacare Health Group

Sep 2022 - Aug 2023 (11 months)

Worked as Graphic Design Intern at Avacare Health Group.

Social Media Graphic Design Digital Strategy Marketing Digital Marketing Social Media Marketing

Education

Degrees, certifications, and relevant coursework

University of South Africa

Bachelor of Commerce, Business Management

2025 -

Pursuing a degree in Business Management at the University of South Africa.

Eduvos

Higher Certificate in Business Management, Business

2024 - 2025

Completed a Higher Certificate in Business Management (NQF 5), covering business operations, marketing principles, and strategic thinking.

Eduvos

Higher Certificate in Business Management (NQF 5, Business

2024 - 2025

This Higher Certificate in Business Management (NQF 5) equipped me with foundational knowledge in business operations, marketing principles, and strategic thinking. The programme covered key topics such as financial acumen, leadership, commercial awareness, and digital marketing fundamentals. It has strengthened my ability to contribute effectively in fast-paced business environments and laid the

University of South Africa/Universiteit van Suid-Afrika

Business management, Business management

University of Cape Town

Certificate, Digital Marketing

2022 - 2022

This certificate in Digital Marketing from the University of Cape Town equipped me with a robust understanding of core and emerging digital practices. The course covered essential topics such as website design, web analytics, SEO, online copywriting, email marketing, PPC, and social media marketing. Through hands-on projects, I gained practical skills in crafting digital strategies, managing campa